Customer Experience Strategist

Senior CRM Manager Job Description

We are seeking a seasoned CRM Senior Manager to lead our customer relationship management efforts, working closely with the Head of Growth to define and drive initiatives that maximize customer lifetime value.

• Develop and execute comprehensive email, SMS, and WhatsApp campaigns for new and returning customers, overseeing the entire lifecycle from strategy to optimization.
• Automate communications to guide each customer's journey, increasing their lifetime value and engagement.
• Manage messaging platforms and marketing tools, ensuring optimal ROI and resource utilization.
• Design and implement A / B tests to gain deeper insights into customer behavior and optimize campaign effectiveness.
• Track, analyze, and publish results to identify key learnings and inform future iterations.

Requirements

The ideal candidate will have at least 5 years of experience in a marketing position managing CRM, with a proven track record of developing and executing successful CRM strategies at a senior level.

Key Requirements

Nice to Have

Languages : English (advanced)