RGM Manager

Overview

[Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Mexico represents one of the most dynamic and strategic markets for Bacardi globally, with strong growth potential, a complex channel structure, and a diverse consumer base. In this role, you will play a critical part in driving our value growth agenda by leveraging data and insights to influence commercial decisions.

About You

Supports the execution of the RGM agenda in Mexico, focusing on price, portfolio, and profitability initiatives. This role is instrumental in driving revenue optimization, margin expansion, and commercial efficiency. It requires strong analytical acumen, commercial sensitivity, and collaboration across multifunctional teams.

Responsibilities

• Define optimal pricing across channels based on consumer insights, competitive dynamics, financial indicators, and elasticity modelling, in alignment with our Best10 commitments.
• Identify and evaluate pricing opportunities by analysing price ladders, elasticity curves, commercial terms, and full value chains to generate actionable recommendations that improve brand performance and gross margin.
• Own the end-to-end Pricing Flow Process, including proposal validation, value chain review, approvals governance, pricing upload in SAP, and documentation for audit and compliance.
• Monitor and track discount and promotional activities; conduct post-event analysis to evaluate effectiveness and support Measurement & Evaluation (M&E) processes.
• Recommend brand-pack-channel mix strategies by analysing portfolio priorities, market trends, and profitability levers to drive share gains and revenue per case improvements.
• Behave as a strategic finance partner to Marketing, ensuring decision-making is supported by robust and timely analytics aligned to brand priorities.
• Collaborate closely with Business Intelligence to develop dashboards, reports and tools that enhance visibility of commercial performance and strategic plan tracking.

Skills & Experience

Personal Qualities

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs : Fearless, Family, Founder culture to the next level.

Disclaimer : Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for Us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

Health & Wellbeing

Additional Benefits

The benefits / perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

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