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Senior Marketing Analyst

Senior Marketing Analyst

QualcommCiudad de México, Mexico
Hace 15 días
Descripción del trabajo

Join to apply for the Senior Marketing Analyst role at Qualcomm

Company : Qualcomm Intl Inc., Mexico Branch Office

Job Area : Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group >

Marketing Analysis

General Summary : The Senior Marketing Analyst will play a crucial role in empowering data-driven decision-making across our marketing organization. Reporting to the Sr. Manager of Marketing Analytics; this individual will handle Performance Analysis & Reporting through the management of and dashboard design in Salesforce MCI (Datorama); with the ability to collect, analyze and interpret marketing data to offer actionable insights into marketing performance.

Minimum Qualifications :

  • Bachelor's degree and 2+ years of Business Administration / Management, Marketing, or related work experience.
  • Associate's degree and 4+ years of Business Administration / Management, Marketing, or related work experience.
  • High School Diploma or equivalent and 6+ years of Business Administration / Management, Marketing or related work experience.
  • Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Key Responsibilities :

  • Proficient in Salesforce MCI (Datorama) : Gather, clean and validate marketing data from various sources.
  • Performance Reporting Through Dashboard Development In MCI (Datorama) : Develop marketing performance dashboards and reports in Salesforce MCI (Datorama).
  • Insight Generation & Storytelling : Conduct in-depth analysis to uncover actionable insights into campaign effectiveness and market trends.
  • Tool & Process Improvement : Find and recommend improvements to existing marketing analytics tools, processes and methodologies.
  • Qualifications :

  • Education : Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science or a related quantitative field.
  • Experience : 3-5 years of experience in a marketing analytics, business intelligence or similar analytical role, preferably within a technology company (SaaS, B2B Tech strongly preferred).
  • Technical Skills :

  • Experience with Business & Marketing Intelligence (BI) tools : Proficient in Salesforce MCI (Datorama); Experience with Tableau (or Power BI) for dashboard creation and data visualization.
  • Proficiency in SQL : Must be able to write complex queries to extract and manipulate data from relational databases.
  • Advanced Excel skills : Including pivot tables, VLOOKUPs, advanced formulas and data visualization.
  • Analytical & Problem-solving Skills :

  • Strong analytical and quantitative skills with the ability to collect, organize, analyze and share information with attention to detail and accuracy.
  • Ability to translate complex data into actionable insights and clear recommendations.
  • Communication & Presentation Skills :

  • Excellent verbal and written communication skills, with the ability to explain complex data to non-technical audiences.
  • Strong presentation skills, capable of delivering insights to various levels of the organization.
  • Marketing Acumen :

  • Solid understanding of digital marketing channels, tactics and KPIs.
  • Familiarity with the customer journey and marketing funnel within a technology business context.
  • Personal Attributes :

  • Initiative-taking and self-motivated with a strong sense of ownership.
  • Detail-oriented and highly organized.
  • Intellectually curious and eager to learn new technologies and approaches.
  • Ability to work independently and as part of a collaborative team in a fast-paced environment.
  • Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application / hiring process, rest assured that Qualcomm is committed to providing an accessible process.

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