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Performance & SEO Manager

Performance & SEO Manager

Manchester Airport IMCMexico City, Mexico
Hace 5 días
Descripción del trabajo

Role Overview

We are seeking a Performance & SEO Manager who will own and drive both paid media performance and organic search visibility. This is a hybrid role where you’ll wear two hats : performance marketing and SEO, combining short-term ROI with long-term organic growth.

Key Responsibilities

  • Performance Marketing : Plan, implement, and optimize paid media campaigns (Google Ads, Meta Ads, etc.) with a focus on ROI and efficiency.
  • SEO Strategy : Implement on-page, off-page, and technical SEO to improve rankings and organic traffic.
  • Content Optimization : Collaborate with content teams to ensure copy, metadata, and site structure are optimized for search.
  • Testing & Experimentation : Run A / B tests on creatives, ad copy, landing pages, and SEO tactics to continually improve results.
  • Data & Reporting : Track KPIs (CTR, CPC, ROAS, CAC, organic rankings, traffic, conversions), build dashboards, and provide actionable insights.
  • Cross-Functional Collaboration : Work with product, design, analytics, and development teams to align paid and organic initiatives with business goals.
  • Market Awareness : Stay current on SEO algorithm changes, paid media trends, and industry best practices.

What You’ll Bring

  • 4–6+ years of experience in performance marketing and SEO.
  • Proven success in managing ROI-positive paid media campaigns and driving organic growth.
  • Hands-on expertise with Google Ads, Meta Ads, Google Analytics, Google Search Console, and SEO tools (SEMrush, Ahrefs).
  • Strong understanding of attribution models, performance metrics, and SEO ranking factors.
  • Excellent project management and communication skills.
  • Analytical and creative mindset to balance performance with content strategy.

    • Why You’ll Love This Role

  • Driving Impact : Own both short-term paid performance and long-term organic growth.
  • Diverse Skill Set : Gain experience managing campaigns that span PPC and SEO.
  • Collaboration : Work alongside a cross-functional team of marketers, developers, and product managers.
  • Career Path : Clear progression toward senior leadership in growth marketing.
  • Experimentation Culture : Be part of a company that embraces testing and innovation in both performance and SEO.
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    Performance Manager • Mexico City, Mexico