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Strategic Consumer Insights and Innovation Leader for Latin America [Urgente]...

Strategic Consumer Insights and Innovation Leader for Latin America [Urgente]...

beBeeInnovationTenochtitlán, MX
Hace 13 días
Descripción del trabajo

Consumer Insights and Innovation Lead

The role of Consumer Insights and Innovation Lead is pivotal in driving business performance through strategic consumer insights and innovative solutions.

  • This position will lead the development of regional consumer insights, ensuring the voice of the consumer is embedded in all strategic and commercial decisions.

Key Responsibilities :

  • Regional consumer insight development : To develop a deep understanding of the Latin American consumer and identify growth hotspots.
  • Innovation leadership : To define and deliver the Latin America innovation strategy, balancing global platforms with local-market breakthroughs.
  • Team management : To manage, coach, and inspire a multi-country team of insights and innovation managers across Latin America.

    • Requirements :

    1. Consumer & Market Insights (CMI)

  • Translate global frameworks into locally relevant insights.
  • Monitor consumer, cultural, and category trends specific to Latin America.
  • Provide foresight to senior leadership on competitive dynamics, portfolio performance, and category expansion opportunities.
  • Innovation Leadership
  • Define and deliver the Latin America innovation strategy.
  • Partner with R&D centers, supply chain, and marketing to adapt global innovations for regional relevance and cost structures.
  • Champion packaging and business model innovation.
  • Leadership & Influence
  • Manage, coach, and inspire a multi-country team of insights and innovation managers.
  • Act as the regional voice of the consumer in strategic discussions with the GM Latin America.
  • Business Acumen
  • Strong analytical skills and ability to interpret complex data.
  • Ability to build strong partnerships with General Manager and Marketing Director.
  • Communication Skills
  • Excellent communication and presentation skills.
  • Ability to communicate complex ideas and strategies to both technical and non-technical stakeholders.
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    Consumer Innovation • Tenochtitlán, MX