Consumer Framework & Training Strategy...

Purpose

To define, standardize, and elevate the company's approaches to understanding consumers — enabling countries to deliver consistent, high-quality insights that inform strategy and innovation.

Key Responsibilities

• Design Core Insight Frameworks - Build and maintain global methodologies for segmentation, growth spaces, brand tracking, innovation testing, consumption moments, and other foundational tools.
• Lead Global Learning Programs - Identify cross-market knowledge gaps and coordinate cross-market research initiatives that address key strategic questions.
• Synthesize and Share Strategic Learnings - Integrate insights from multiple sources and markets into clear, actionable narratives that inform global growth strategies and innovation pipelines.
• Capability Building - Develop training programs and toolkits to upskill local insight teams in modern research approaches and storytelling.
• Test and Validate New Research Methodologies and Partners - Pilot emerging research techniques, digital tools, and new suppliers; assess their effectiveness and scalability; and transfer learnings to local teams to upgrade our research capability.

Profile Requirements

Education

Professional Experience

Technical Expertise

Core Competencies

Languages

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