Marketing Manager

Job Description

TEMPORARY – 12 MONTHS

Location :

Mexico City (hybrid).

Reports to :

Regional Marketing Directors.

ROLE PURPOSE

Drive the growth of titles / projects in Latin America through highly effective, creative, and

data-driven omnichannel campaigns , acting as a connector between Headquarters and local territories. Lead the

strategic integration

of marketing disciplines, promote a

customer-centric and data-driven

culture, and maximize the value of agencies and vendors.

KEY RESPONSIBILITIES

360° Planning and Execution :

Design and implement omnichannel plans for assigned titles with clear objectives (awareness, consideration, and business results), ensuring creativity, effectiveness, and innovation.

“Product” Leadership by Title / Franchise :

Translate strategy into world-class executions; define audiences, messaging, and journey, and ensure creative and brand consistency.

Headquarters–Territories Linkage :

Act as a continuous liaison to align territory needs and ensure timely inputs / deliverables.

Market Intelligence and Insights :

Collaborate with analytics / business intelligence to interpret trends and turn insights into initiatives that optimize messaging, segmentation, and tactics.

Agency and Vendor Management :

Advise, align, and supervise creative / tactical partners to ensure quality, efficiency, and strategic value aligned with objectives.

LATAM Regional Adaptation :

Design and implement strategies for

medium and low-budget films , considering cultural, audience, and investment particularities by market.

Measurement and Continuous Improvement :

Consolidate learnings and results to optimize current and future campaigns, promoting transformation and innovation practices.

Preparation of executive campaign reports for top management, territories, and headquarters.

Qualifications

REQUIREMENTS

Education :

Bachelor’s degree in Marketing, Communication, Business Administration, or related field (Master’s degree desirable).

Experience : 5+ years

in strategic marketing; experience in

entertainment, media, or consumer goods

and leading multidisciplinary teams is desirable.

Digital / Analytical Skills :

Proficiency in digital platforms and data analysis tools to support decision-making and optimizations.

Languages :

Advanced English (spoken and written).

KEY COMPETENCIES

Transformational leadership and team integration; effective communication; project management; creativity; analytical mindset and self-development.

VALUED SKILLS

Persuasive communication; open and forward-thinking mindset; flexibility and adaptability; ability to motivate and coordinate teams; curiosity for new technologies; ability to

translate complex strategies into practical campaigns .

SUCCESS INDICATORS (EXAMPLES)

On-time and on-budget launches of assigned titles.

Improvement in efficiency / effectiveness KPIs (reach, engagement, channel performance) and actionable learning from insights.

Smooth collaboration flow with Headquarters / territories and strong performance from agencies / vendors.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.