Cross-Channel Business Expansion Specialist...

Job Title :

Cross-Channel Business Expansion Specialist

Job Description

We are seeking a highly motivated and experienced Cross-Channel Business Expansion Specialist to lead the growth of our presence in Mexico's convenience channel.

This role offers a unique opportunity to build a business from scratch, influencing distributor partners, developing direct relationships with CVS retailers, and crafting localized strategies for sell-in and sell-out success.

Key Responsibilities

Channel Development & Retail Execution

The successful candidate will be responsible for building a comprehensive go-to-market plan to achieve market share growth across all channels.

Distributor Influence & Enablement

The chosen candidate must possess excellent communication skills to collaborate effectively with internal stakeholders, distributors, and field teams.

Sell-Out Activation & Marketing

A strong understanding of value chain economics, inventory management, and promotional ROI is required for this role.

Inventory & Commercial Management

The ideal candidate should be highly analytical and proficient in Excel / PowerPoint.

Field Execution & Market Visits

Fluency in Spanish and professional level English are essential requirements for this position.

Candidate Profile

Must-Have Requirements include :

Desirable Qualifications

Prior experience with spirits or beer, existing network within Mexican CVS retailers and / or merchandisers, understanding of digital activations, e-commerce touchpoints, and omnichannel sell-out strategies are desirable qualifications.

Work Conditions

This is a hybrid role, based in Mexico City, requiring 30% travel to key cities and retailer headquarters, with hands-on field presence required weekly (e.g., in-store visits, ride-alongs).