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On Trade Key Account Manager (Temporary)
DiageoRegión Centro, Jalisco, MexicoHace 4 días
Descripción del trabajoResponsible to adapt luxury brand experiences across different channels and shoppable touchpoints in the most influential cities / hotspots. Build a detailed omnichannel brand experiences across the shopper touchpoints of the omnichannel journey. (Top 10% TLA and special trade) Responsible for leading influential accounts, such as high-end hotels and iconic restaurants will be assigned, finding luxury accounts new opportunities which will be adding to your responsible accounts. The goal of the position is to increase brand awareness, trial, affinity and implement high-quality drinking experience at a point of consumption. Work closely with Culture, Advocacy and Digital & Media Teams on co-creating an omnichannel brand execution plan for the luxury brands through the shoppers' lens. Work closely with Brand Teams to take through-the-line luxury brand experiences by planning detailed execution of the omnichannel brand plan across shopper touchpoints. Build brand assets in assigned accounts for priority luxury brands to enable and effectively conduct staff training, menu and feature printing, back bar management and merchandising. Collaborate efficiently with Commercial Team on prioritization, account list, and activities to drive on-premise priority luxury brands. Develop customer advocacy activation plan in partnership with Brand Marketing & Culture teams Develop Luxury Activation Standard based on Test & Learn behavior and keep it updated for the outstanding luxury execution Handle program rollout for each channel (TLA, Gold, OFF) and ensure the quality & consistency of luxury channel activation Creative change maker, obsessed with details, passionate about design and visual consistency. Constantly learns to understand luxury consumers as much as brand positioning in a fast-paced environment. Guides in developing and implementing luxury shopper-centric omnichannel experiences. Marketer or equivalent experience with ability to balance exclusivity and accessibility. Data-driven individual consistently supervising market trends, applying insights to identify growth opportunities. 6+ years shown experience Duration of the Role : This is a temporary position for a duration of 6 months. The role offers an exciting opportunity to contribute to Diageo's luxury brand experiences and build key relationships within this timeframe.With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ
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Key Account Manager • Región Centro, Jalisco, Mexico