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Technical Lead, Marketing Cloud Intelligence

Technical Lead, Marketing Cloud Intelligence

Novartis MéxicoCiudad de México, Mexico
Hace 18 días
Tipo de contrato
  • Teletrabajo
Descripción del trabajo

Overview

Technical Lead, Marketing Cloud Intelligence – Mexico City, Mexico. This role serves the US region and requires 100% coverage to work with US teams, hence expected working hours are from 02 : 00 PM to 10 : 00 PM Dublin time.

We are seeking a highly-skilled Marketing Cloud Architect to join our Marketing Automation team who works closely with brand teams; understands various data sources, adept in building data ingestion pipelines, and skilled in designing future-proof data models that can serve as a basis for data visualization and insights.

Responsibilities

  • Help internal customers identify key metrics to support business goals, and determine how to gather the data supporting those metrics
  • Architect and design Salesforce solutions using Marketing Cloud Intelligence (Datorama) while maintaining scalable and efficient solutions for business needs
  • Conduct feasibility studies, define new data streams in MCI, and ensure timely data refresh cycles
  • Liaise with cross-functional teams, perform feasibility checks in MCI, and develop new reporting capabilities while overseeing the build of new optimization reports
  • Work with and train business users to help developers build effective data ingestion pipelines, data models and visualizations
  • Explain tool capabilities and dive into specific functions of tools, and their interoperability across technical, martech and adtech systems
  • Provide requirements for visualizations to data analysts for reports and dashboards that best present key metrics
  • Develop best practices and processes for metrics, data management, and / or data visualization; stay up-to-date on Salesforce releases and updates
  • Manage direct and indirect reports as needed, in a matrixed global organization

Qualifications

  • Minimum of 7–10 years of experience in analytics, consulting and / or enterprise software, including stakeholder management
  • Minimum of 5+ years’ experience in Salesforce with a strong focus on solution architecture
  • Proficient in Datorama, Salesforce configurations, and Marketing Cloud
  • Excellent written and verbal skills; strong interpersonal and analytical abilities
  • Ability to provide efficient, timely, reliable, and courteous service to customers; ability to effectively present information
  • Demonstrated knowledge of the Data Engineering & Business Intelligence ecosystem
  • Salesforce MCI certification; knowledge of other SF platforms (PD1, PD2, etc.)
  • Familiarity with AppExchange deployment, Flow, Aura components, and Lightning Web Components is a plus

    • Work Allocation

  • 25% - Direct internal customer interaction, gathering requirements, communicating progress, and delivering results
  • 25% - MCI development : identify appropriate data streams, metrics, and data model architecture to meet business objectives
  • 25% - Opportunities for reporting & insights projects leveraging Salesforce reporting tools (Marketing Intelligence, CRM Analytics, Qlik) and data engineering platforms (Snowflake, Databricks, SF Data Cloud, Google Cloud, AWS, Azure) and ETL tools like Mulesoft
  • 15% - Provide thought leadership for reporting best practices
  • 10% - Identify growth opportunities for personal and professional development

    • Why Novartis

    Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people. Collaborating, supporting, and inspiring each other. Ready to create a brighter future together? https : / / www.novartis.com / about / strategy / people-and-culture

    Join our Novartis Network : Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as they come up : https : / / talentnetwork.novartis.com / network

    Benefits and Rewards : Read our handbook to learn about all the ways we’ll help you thrive personally and professionally : https : / / www.novartis.com / careers / benefits-rewards

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    Marketing Lead • Ciudad de México, Mexico