Brand Communications Manager

Responsibilities

1. assist in planning brand positioning and communication strategy for Xpeng Motors in Mexico;

2. assist in the development of annual brand plan, including but not limited to brand awareness enhancement, brand reputation enhancement, event placement, fan acquisition, customer club establishment and management;

3. have the ability to plan and execute ATL, BTL, content production, advertisement placement and dealer promotion, media third party cooperation and control;

4. Manage and control advertising and PR budget to maximize resource utilization;

5. interfacing with media organizations, leading media development and execution across all communication channels, writing press releases, monitoring releases and results;

6. leading the setup of social media platforms and official websites, developing strategies and creating content, monitoring results;

7. planning brand / product launch events and execution;

8. Maintain media relations and plan media events, including but not limited to daily communication and event invitation;

Requirements

1 .5+ years of experience in automotive marketing, branding and PR etc.;

2. rich local media, KOL, KOC resources and relationships;

3. professional English communication skills; excellent communication and coordination skills, planning skills and execution skills;

4. accept short-term business trips to China or other markets;

5. have certain government, association resources.