Senior Analyst, Trade

Overview

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Requisition ID : 67109

About Whirlpool Corporation Whirlpool Corporation (NYSE : WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

About the role The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.

This Role In Summary We are looking for a Trade Marketing Sr Analyst, with a strong background and expertise in planning, negotiating and executing the brand promotional calendar in strategic commercial partners, delivering best in class in-store execution, elevating brand sell out and market share. Activities include leading the Trade Marketing strategy and projects within the Mexico market working closely with the Sales team, negotiating and implementing strategies on the point of sales. This candidate will be responsible for leading the promoters (merchandising) team guaranteeing its commitment and alignment through tools, communication and processes. The ideal candidate is someone strongly passionate about Shopper Marketing with strong analytical (data-driven), commercial and leadership skills interested in our Brand & Products. He / she is a dynamic, positive and open-minded leader, who is able to work in an always dynamic and evolving environment, turning his / her strategic & creative thinking into concrete actions & facts.

Your Responsibilities Will Include

• Support sales team to accelerate sell out in digital and physical POS creating the right plans according to the brand and product strategy.
• Execute in-store strategy (digital and physical) considering all relevant touchpoints to increase conversion.
• Analyze sell-out KPIs (sell-out, floorshare, hotspots, market share, etc) and elaborate action plan to mitigate opportunities and potentials.
• Support clients' marketing strategies and product promotion campaigns.
• Lead / manage Trade Marketing Assistant and Training Assistant.
• Lead the promoters (merchandising) team defining routes for visits, goals and KPIs to achieve the best ROI and be able to make tactical changes to maximize Sell Out.
• Assist clients in determining and elevating brand positioning, providing marketing assets to all channels and vendors : POP Materials, Displays, Digital assets for ecommerce, etc.
• In partnership with the Sales team, design and implement an integrated promotional calendar with key trade partners.
• Planning and execution of the training platform of the brand for retail salespeople and promoters.
• Work closely with internal (Sales / Brand / Product / Global Team, etc.) and external (Trade Partners, Agencies) stakeholders leading the shopper marketing implementation according to the plan.
• Administrate and control the revenue generation local budget to maximize return on investment (ROI).

Minimum Requirements

EEO / Diversity At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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