Social Media Manager

Job Title : Social Media Manager

Position Type : Full-time

Working Hours : EST Hours

About Pavago

Pavago is hiring on behalf of one of its clients for the role of Social Media Manager. Our client is looking for a creative, strategic, and data-driven professional to own and execute a multi-channel social media strategy. This role goes beyond simply posting content it requires someone who can grow audiences, drive engagement, and translate social activity into measurable business outcomes across both established and emerging platforms.

Responsibilities

Content Planning & Publishing

Develop and execute social media content calendars across multiple platforms including LinkedIn, Facebook, Instagram, X (Twitter), Threads, YouTube, TikTok, StockTwits, Pinterest, Reddit, and Bluesky.

Schedule and publish posts using social media management tools such as Buffer, Hootsuite, Later, or HubSpot Social.

Collaborate with the design and content teams to ensure graphics, videos, and copy align with brand guidelines.

Community Management & Engagement

Actively engage with followers by commenting, tagging, and responding to questions and messages across platforms.

Monitor conversations and trends in online communities (Reddit, Twitter / X threads, TikTok comments, YouTube discussions) to identify opportunities for brand interaction.

Build authentic relationships with audience segments by tailoring engagement styles to each platform’s culture.

Analytics & Reporting

Track key performance indicators (KPIs) including reach, engagement, follower growth, and conversions.

Use analytics platforms such as Meta Business Suite, LinkedIn Analytics, YouTube Studio, TikTok Analytics, Google Analytics, and Sprout Social to evaluate performance.

Provide regular reports with insights and recommendations to improve campaign effectiveness.

Strategy & Optimization

Continuously research platform algorithm updates, audience preferences, and competitor activity.

Test different content formats (short-form video, carousels, polls, long-form posts) to optimize engagement.

Provide recommendations to evolve the strategy with data-backed insights.

What Makes You a Strong Candidate

You are a dynamic storyteller who understands that each platform has its own voice, culture, and best practices. You thrive at creating and curating content that resonates with audiences, while also backing your decisions with analytics. You combine creativity with strategic thinking, and you know how to balance daily execution with long-term brand growth.

Required Experience & Skills

Proven experience managing multi-platform social media accounts.

Deep understanding of LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Reddit, Pinterest, Threads, StockTwits, and Bluesky.

Hands-on experience with social scheduling tools (Buffer, Hootsuite, Later, HubSpot Social).

Proficiency in analytics tools such as Meta Business Suite, LinkedIn Analytics, TikTok Analytics, YouTube Studio, Google Analytics, Sprout Social.

Strong copywriting and editing skills tailored to different social platforms.

Basic design or editing skills (Canva, Adobe Creative Suite, CapCut) to support quick-turn content.

Ability to interpret data and adjust strategies based on performance metrics.

Excellent communication skills and cultural awareness of global online communities.

What Does a Typical Day Look Like?

A typical day as a Social Media Manager involves planning and publishing posts across multiple platforms while keeping a close eye on engagement. You may start the day reviewing analytics dashboards in LinkedIn, Meta Business Suite, or TikTok Analytics to track performance against KPIs like reach, engagement, and follower growth. Then, you’ll draft or schedule posts for platforms such as Instagram, Reddit, TikTok, YouTube, and X using tools like Buffer or Hootsuite, ensuring each post is adapted to the platform’s nuances. Throughout the day, you’ll monitor notifications, respond to comments, tag relevant accounts, and engage directly with the community to build stronger connections. You’ll also stay on top of trending topics, memes, or cultural moments and decide if the brand should participate. By the end of the day, you’ll prepare quick insights on what worked best, adjust content for the next cycle, and collaborate with design / content teams to keep the pipeline fresh and aligned with brand goals.

Interview Process

Initial Phone Call :

Engage in a brief conversation to understand your experience and suitability for the role.

Video Interview :

Delve deeper into your professional background and assess your skills in a 30-minute call.

Final Interview :

Have a comprehensive discussion with our client to ensure mutual alignment.

Background Checks :

Conduct swift verification of your references and past employment details.

Ready To Apply

If you are passionate about social media, skilled at managing diverse platforms, and eager to make an impact with creative campaigns, we encourage you to apply today!

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