Head of External Communications & Social Platforms (Aplica ya)...

Position Summary :

Responsible for designing, implementing, and leading the organization’s external communication strategies, ensuring a consistent, positive public image aligned with corporate values and objectives. This role oversees social media management, media relations, and crisis communications, maximizing the brand’s reach and influence.

Key Responsibilities :

• Develop and execute the company’s overall external communication and digital presence strategy.
• Lead communication and public relations campaigns to strengthen brand reputation and positioning.
• Manage corporate social media accounts, establishing content guidelines, tone, and frequency.
• Supervise the team of community managers and digital content specialists.
• Build and maintain strategic relationships with media outlets, journalists, and key industry influencers.
• Monitor and analyze the impact of communication initiatives through KPIs, preparing periodic reports and recommending improvements.
• Lead crisis communications, developing contingency plans and key messaging to safeguard the company’s image.
• Oversee the production of external communication materials : press releases, statements, speeches, articles, and multimedia content.
• Ensure message and visual identity consistency across all external touchpoints.
• Identify trends in digital communication and social media, proposing innovations to keep the brand relevant.

Profile Requirements :

Key Competencies :