Product Marketing Coordinator Medical Devices

Product Marketing CoordinatorResponsible for product management, market analysis, business development and competitive analysisHow you'll make an impact :

• Lead the execution of portfolio management activities : (e.g., product roadmap development, portfolio review, product phase out) and develop comprehensive marketing launch plans for major product launches
• Support major projects including events and congresses within LATAM region
• Lead the development and continuous improvement of competitive data and analysis within business intelligence tools
• Develop product materials and programs that support product launch and commercialization strategies for major product launches
• Develop market and price analysis for current portfolio and major product launches.
• Lead the execution of Salesforce readiness (e.g., training on product, messaging, and competition) collaboration with regional partners (Public Affairs, Bids & Tenders) as it relates to major product launches
• Manage daily marketing activities, interface with agency, local associations and other stakeholders involved in marketing activities
• Incidental : Manage marketing budget and marketing process / KPIs; Manage marcom materials, images, videos and digital activities related to the business unit.
• Marketing campaigns, digital initiatives and budget control.
• Other various marketing activities.What you'll need : Bachelor's Degree + 8 years experience OR Master's degree with 6 years of experience working in marketingWhat else we look for :
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• English and Spanish are required.