About Us
Pure Paw Labs is one of the fastest-growing pet supplement brands in the US. Our hero product, DA-1 Daily All-in-One , helps dogs with allergies, itching, joint pain, gut health, and overall vitality. We are scaling aggressively and need a world-class Video Editor to craft high-converting video ads and VSLs that drive growth across Facebook, Instagram, TikTok, and YouTube.
The Role
We’re looking for an experienced Direct Response Video Editor who knows how to take a script and turn it into a compelling story that converts. You’ll be editing :
- VSLs (3–5 minutes) that educate and sell.
- UGC Ads (30–90 seconds) that hook attention fast.
- Cutdowns, mashups, and testimonials that keep our creative library fresh.
This role is for someone who understands direct response psychology , scroll-stopping editing , and can match script beats to visuals that drive action.
What You’ll Do
Edit high-converting VSLs & UGC ads from raw footage, stock, and voiceover.Match scripts with the right visuals, pacing, and emotional tone.Apply direct-response techniques : curiosity hooks, open loops, urgency, problem → solution storytelling.Collaborate with our marketing and creative teams to refine scripts and storyboards.Optimize cuts for platform-specific performance (Meta, TikTok, YouTube).Stay up-to-date with ad creative trends and continuously push quality higher.Requirements
Proven experience editing VSLs, UGC ads, or direct response video ads .Strong portfolio of Facebook / TikTok / YouTube ads or similar.Proficiency in Adobe Premiere Pro (After Effects a plus).Understanding of direct response copywriting and persuasion principles .Ability to follow scripts and storyboards while adding creative flair.Strong communication and collaboration skills.Fluency in English (written & spoken).Why Join Us
Work with a fast-scaling US brand in the booming pet wellness space.Remote-first, flexible schedule.Consistent flow of exciting projects.Competitive pay (based on experience and portfolio)Opportunity to grow into a senior creative role as we expand.