Solo Quedan 15h : Associate Analytics Manager...

The Associate Analytics Manager is responsible for enabling business growth through appropriate application of analytic methods, and business and consumer knowledge in the Business Units (BUs); identifying and promoting productive framing of business issues; understanding and applying core Analytics & Data Science (A&DS) approaches to solve business problems; and further driving value through working with the broader A&DS teams in identifying, building, scaling, and embedding advanced analytical capabilities. This position builds functional capability through best practice implementation or process development to ensure that A&DS has significant impact on business decisions; drives appropriate application of analytical capability to address business issues; builds strong and business and cross-functional relationships through succinct communication and influenceability; and be a direct voice in business decisions or application of insights.

What will you do?

Business Impact & Analytical Leadership :

• Develop recommendations and implications to guide Business Unit (BU) plans and drive business results.
• Promote the adoption of Analytics & Data Science (A&DS) methods that enable faster, smarter decision-making.
• Ensure full utilization of consumer, competitive, and category analytics to guide cross-functional strategies with Marketing, Sales, Finance, and PSO.
• Apply advanced analytics techniques including :
• Marketing Mix Modeling (MMM)
• Test & control analysis (ANCOVA)
• Multi-Touch Attribution (MTA)
• Predictive modeling and forecasting
• Price and promotion simulation
• Spend optimization and market structure interpretation
• Engage in core business planning processes like Integrated Business Planning and Multi-Year Planning.
• Collaborate with A&DS teams to scale analytical capabilities and embed insights into key decision frameworks.

Technical Expertise & Data Fluency :

Communication, Influence & Collaboration :

What will you need to be successful?