Automation Specialist

Marketing Automation Specialist

At Near , we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

This is a role for our client, a growth studio helping modern e‑commerce brands turn customer lifecycle programs into sustainable revenue engines. Their team is growing and they are looking to add a new member to their crew, so if you're looking to be part of a dynamic team you can join them on their mission as a Marketing Automation Specialist.

Overview

We are looking for a technically skilled and detail‑oriented Automation Specialist to lead the setup and implementation of automated email and SMS marketing flows, as well as the creation and maintenance of performance reports. This is a remote position ideally for someone located in the LATAM region and comfortable working in Eastern Time. The ideal candidate has experience working with various email and SMS marketing platforms, has had experience with platform migrations, and demonstrates strong attention to detail and effective organizational practices.

Responsibilities

• Build, edit, and optimize email and SMS automation flows. Oversee the entire configuration process, from templates to final implementation.
• Ensure accurate campaign setup and thoroughly test each campaign to validate that all elements function correctly.
• Identify and resolve errors or issues in automation configurations promptly.
• Design and implement precise rules to create audience segments that accurately meet the desired targeting criteria.
• Develop and implement effective A / B testing strategies for email campaigns, ensuring that each variant is accurately set up and aligned with the testing objectives.
• Configure UTMs following best practices to ensure accurate tracking and proper attribution of campaign results across platforms.
• Support data integrations across platforms and ensure seamless automation execution.
• Migrate data, flows, and templates between automation platforms.
• Develop structured reports that visualize key email and SMS metrics and revenue attribution, enabling clear performance insights and data‑driven decision making.
• Document experiment results for future reference and learning.
• Continuously track deliverability metrics such as inbox placement, bounce rates, and sender reputation to identify issues early and ensure optimal email performance.

Requirements

Perks

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