Consumer Insights Sr Analyst

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more : PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Consumer-centricity has never been more critical to PepsiCo. The S&T consumer Insights team for Canada is critical to the integration and scaling up of the Consumer Insights capabilities into the BU. These capabilities include Creative testing, Brand Health Tracking and the Innovation testing concept.

The purpose of this role is to act as an enabler and expert to the CANADA BU by engaging and delivering on the CI Capabilities of Creative / Innovation testing and Brand health tracking. This role is also expected to be the functional expert with responsibility of writing the various Ada / BBE analysis and reports.

Your Impact

As Consumer Insights Sr Analyst your responsibilities would consist of :

Creative and Innovation Testing

1. Streamlining Project Operations

• Build and maintain an efficient system to manage advertising and creative testing workflows and project loads across Canada.
• Collaborate with the Canada Sector Lead, brand teams (also known as Business Units), and external research partner Zappi to ensure smooth project execution.

2. Elevating Report Quality

3. Technical and Analytical Expertise

4. Insight Communication and Influence

5. Knowledge Integration and Meta-Analysis

6. Tool Deployment and Governance

Brand Health Tracking

1. Full-Cycle Management of Brand Health Studies

2. Capability Building and Methodology Advocacy

3. Strategic Integration of Brand Metrics

Qualifications

Who Are We Looking For?

Experience

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us :

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

Who Are We Looking For?

Experience

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us :

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

Consumer-centricity has never been more critical to PepsiCo. The S&T consumer Insights team for Canada is critical to the integration and scaling up of the Consumer Insights capabilities into the BU. These capabilities include Creative testing, Brand Health Tracking and the Innovation testing concept.

Your Impact

As Consumer Insights Sr Analyst your responsibilities would consist of :

Creative and Innovation Testing

1. Streamlining Project Operations

2. Elevating Report Quality

3. Technical and Analytical Expertise

4. Insight Communication and Influence

5. Knowledge Integration and Meta-Analysis

6. Tool Deployment and Governance

Brand Health Tracking

1. Full-Cycle Management of Brand Health Studies

2. Capability Building and Methodology Advocacy

3. Strategic Integration of Brand Metrics