Head of Global Brand Content & Comms Planning

Job Title : Head of Global Brand Content & Comms Planning

Location : México City

Pernod Ricard is a global company of premium wines and spirits. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila — as well as many other exceptional wines and exquisite champagnes!

Working at Pernod Ricard is all about bringing conviviality to life in everything we do. Derived from the French word convivialité , it means human connection, authenticity, friendliness, and joy. Conviviality is the driving energy — the central spirit — of how we live and work at Pernod Ricard. Here, we are team players, dream makers, pioneers, movers, and shakers. We are passionate about living life to the fullest, making a new friend every day, and realizing our potential as individuals and as a company!

At Pernod Ricard, your safety and well-being are our top priority.

Job Porpuse

Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award-winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high-quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.

Using the finest ingredients, blended by experts, and with generations of experience and tradition behind its conception, the House of Tequila portfolio can be found in over 100 markets across the globe, including Mexico, USA, Australia, UK and more.

Tequila is the 4th fastest growing category in volume and SP Tequila is the fastest growing segment in both volume and value. As the tequila category continues to grow and competition increases, each brand plays a vital role in our future growth plan. Our brands are well placed to stand out through clear communications, creativity and cultural relevance.

The Head of Global Brand Content & Comms Planning will report to the Global Director and help bring our creative vision to life across the Tequila portfolio.

This role will ensure each brand stays true to its identity while connecting with consumers in fresh and meaningful ways. It will lead communications, content, digital, experiences and partnerships to keep the portfolio consistent while allowing each brand to deliver impact.

The role is also about raising the creative standard of our Tequila business. Finding new ways to create impact, drive fame and strengthen our connection with consumers.

The Head of Global Content & Comms Planning will work closely with key tequila growth markets - from the US and Europe to fast-growing regions throughout Asia to make sure ideas land with impact. Strong leadership, sound judgement and the ability to balance vision with execution are a key part of this role.

Responsibilities

Develop and drive the overarching communications planning framework (Consumer Activation Map) that aligns with brand positioning, global marketing priorities, and campaign objectives across owned, earned, and paid media.

Orchestrate integrated 360° campaigns, ensuring message consistency and effectiveness across all touchpoints (e.g., social, digital, experiential, retail).​

In collaboration with Key Markets support the articulation of campaign plans that guarantee the best adequation of assets and messages to the touchpoint plan defined by the Market. ​

Lead global digital marketing strategy, inclusive of digital content creation and Ux related initiatives (SEO, CRM) in collaboration with Global Consumer Journey team​

Act as brand champion; define success metrics, analyse campaign performance, and apply insights to continuously improve communication effectiveness and media ROI.

Work closely to the CCM to ensure global consistency of brands campaigns?

Include the portfolio to manage : Altos, DM, Avion, Olmeca, Partnership Brand

Requirements

University degree in marketing

Minimum 10 years marketing experience ideally within globally managed business – from major FMCG companies, spirits, car industry, luxury goods or leading global brands such as Apple, Google

Digital or Advertising agency experience

International experience highly desirable

Fluent in English, Spanish beneficial

Extensive experience in comms planning, brand management, or related field ideally with global brands

Brand strategy expertise

Global markets understanding,

Coaching and team management

Competencies

Creativity

Digital Acumen

Business Intelligence

Project Management

People Management

Understanding of Events / Experiences

Campaign planning,

Expertise in orchestrating integrated 360 campaigns across various channels,

Leadership skills and ability to work cross functionally, and with global teams including digital marketing,

Consumer journey knowledge,

Champion and advocate for the brand visions and objectives,

Digital marketing proficiency,

Analytical skills,

Creative thinking and project management

Job Posting End Date :

Target Hire Date :

2025-11-01

Target End Date :