Customer Journey Consultant

Overview

Digital Alchemy, a global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on three transformations : personal transformation to learn and develop; transformation of the markets we operate in; and transformation of the world through sustainable enterprises that benefit underprivileged communities and reduce environmental degradation.

Digital Alchemy is an inclusive and diverse employer. We do not discriminate on any basis including gender, ethnicity, religious background, sexuality or other factors; we actively recruit for a strong and diverse workforce.

About Role

You will work with a top tier AAA Global brand to analyze their current campaign library through a customer journey lens, and enhance or redesign it. You will ideate the complete customer journey from welcome to post-purchase, with messages that transform customers into high value brand advocates. Design the lifecycle, turn your ideas into reality, and optimize results. If this sounds interesting, review the job description below and send your resume for a chat.

Responsibilities

• Evaluate businesses and marketing requirements and recommend customer-centric marketing solutions.
• Influence and educate clients on best-practice campaign strategy and execution.
• Serve as a subject matter expert in marketing, especially database marketing, to consult and educate clients.
• Move from high level strategy to a granular tactical marketing lens.
• Work with clients to create lifecycle strategies, map campaigns to lifecycle stages, and deliver end-to-end campaign development from ideation to optimization.
• Work with data, brief campaign reports, and draw insights to optimize or ideate campaigns.
• Collaborate with data analytics / scientists to uncover insights and translate marketing designs into reality.
• Advise on creative techniques, understand multi-channel marketing, and recommend channel planning.
• Analyze campaign performance and hypothesize optimization fixes; use data insights to improve conversion rates and run A / B tests.
• Compile reports on campaign performance for executive management; stay up to date on marketing trends and technologies.
• Engage in all aspects of marketing, including above and below the line, marketing technology, social media, content, and inbound marketing.

Requirements

Seniority level

Entry level

Employment type

Full-time

Job function

Sales, General Business, and Education

Industries

Wireless Services, Telecommunications, and Communications Equipment Manufacturing

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