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Sr Associate Brand Manager

Sr Associate Brand Manager

The Hershey CompanyRegión Ciénega, Jalisco, Mexico
Hace 9 días
Descripción del trabajo

Overview

Position Title : Sr Associate Brand Manager

Location : Guadalajara, Jalisco (Providencia Office)

Advanced English

The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives.

The Sr. Associate Brand Manager is responsible to :

  • Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting
  • Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development, guide innovation, PPA (price and promo architecture), Commercial plans and relevant Comms
  • Lead coordination, execution, optimizing and monitoring of Comms campaigns, portfolio optimization, product development, financial performance, Price / promo strategies, Inno launches.
  • Foster collaboration and drive cross-functional projects to achieve brand and business objectives.
  • Develop Brand coordinators and trainees reporting to him / her.

The Sr. ABM must have a keen view / knowledge of marketing and the environment including a) general external and internal trends impacting the business; b) competitive assessment; c) marketing mix management; d) Financial KPI’s (P&L); d) Comms and Media management. And requires solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans / actions on Mkt mix.

To effectively perform his or her duties, Sr. ABM must be proficient in all of the following key qualities as defined by the Hershey Company :

  • Project management
  • Analytical skills
  • Problem Solving
  • Communication and Collaboration
  • Proactivity and Creativity.

    • Major Duties / Responsibilities :

  • 10% - Understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development.
  • 40% - Manage the brand portfolio, including product improvements, launches, and rationalization. Oversee and follow up on the brand communication plan, including media and point-of-sale (POS) strategies. Lead cross-functional efforts to address plan deviations and meet brand / business goals.
  • 30% - Monitor brand performance across channels to identify growth opportunities. Analyze competitor performance using insights gathered from consumer research.
  • 20% - Guide and develop talent : Brand Coordinators and trainees. Personal Capability Development. Be responsible and committed for self-training and development plan. Be the ‘owner’ of self-continuous growth under the supervision of the Sr / Brand Mngr.

    • Minimum knowledge, skills and abilities required to successfully perform major duties / responsiblities :

  • Ability to apply comprehensive research / analytical skills and strategic thinking
  • Marketing knowledge and principles
  • Financial and P&L knowledge & management
  • Comms development and media planning and management
  • Ability to learn and apply new skills quickly
  • Ability to develop pattern recognition and information synthesis skill set
  • Must be able to learn to utilize (or when necessary, create) innovative analytical approaches to address business questions and situations
  • Must be able to effectively work in conditions which include multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints
  • Must be able to satisfactorily meet deadlines
  • Must demonstrate an intellectual curiosity indicative of the ability to learn to ask thought-provoking questions
  • Can effectively interact with cross-functional teams
  • Must have excellent communication skills
  • Travel is a requirement of this position (10-20%). Potential international travel.
  • Modern business computer skills absolutely required (to include strong working knowledge of all MS Office products)

    • Education :

    Bachelor’s Degree required (Marketing / Management, high achievement and quantitative ability primary considerations).

    Experience :

    Marketing Experience : 4+ years. Brand management experience (as ABM) +2Y. Working knowledge of syndicated data (e.g., Nielsen). Product Development experience and successful launches. Project management experience with stage gate process

    Business Experience : 3+ years. Background in consumer-packaged goods. Experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)

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    Brand Manager • Región Ciénega, Jalisco, Mexico