Marketing, Admissions & Communications Director
Date : 29 Sept 2025
Location : MX
Job ID : 7135
DIRECTOR OF ADMISSIONS & MARKETING – KIPLING SCHOOL, MEXICO
Overview
JOB PURPOSE : As Director of Admissions & Marketing (DAM), you’ll be a member of the school Senior Leadership Team (SLT) with prime responsibility for driving student enrolment. You’ll do this by ensuring families receive an exceptional experience at each stage of their journey with our school - from awareness and consideration, through to enrolment and advocacy. We call this our Family Experience Journey, and everything we do in MAC (Marketing, Admissions and Communications) evolves around this. You’ll forge strong relationships with colleagues across the school to support the vision, coach and develop your team, and act as an ambassador for the school brand. You’ll also play a pivotal role in building the school community and reputation.
Team Structure
Reporting to : Head of School. Dotted line report to : Regional Director of Admissions & Marketing
Responsibilities
Planning
- Work with your Senior Leadership and Regional Office colleagues to set the strategic MAC direction for the school, covering admissions, brand, communications, digital, marketing and research requirements
- Manage your MAC budget to deliver maximum value
- Maintain up-to-date knowledge of your market, competitors, and audiences to give the school a commercial advantage
- Oversee data integrity through CRM and compliance with group data rules, so forecasting is built on a solid foundation
- Ensure accurate forecasting for the year(s) ahead, using data and keeping regular contact with pipeline contacts
- Stay up to date with trends in sales, marketing and communications to keep innovating
- Develop the school’s brand positioning to differentiate in the market and drive enrolment
Driving Performance
Use data and insights to ensure MAC tactics drive enrolment performanceFocus activity on driving enquiries and converting them through to enrolmentEnsure strong re-enrolment numbers by delivering a fantastic in-school MAC experienceAnalyse data to test and learn from brand, communications, enrolment, and marketing activities, using insights to inform decisionsUse Salesforce (CRM) to manage the enrolment pipeline and ensure user adoptionTrack team performance through CRM and KPI metrics to identify opportunitiesAdvise the SLT on market research interpretation and guide action plans for whole-school improvementExecution
Lead the development and execution of best practice across the Family Experience Journey, collaborating with teachers and staff to ensure a world-class experience dailyEnsure every family receives a highly personalised visit experience – in person or virtualEnsure a seamless digital experience for families, working with regional and central digital colleaguesRecruit and develop a MAC team, coaching them to high standards in admissions, brand, communications, digital, marketing and researchPut creativity at the heart of MAC activities to develop a successful commercial approachEnsure adherence to the school Visual Identity and Tone of Voice guidelines and key messagingBuilding Reputation
Define a distinctive, consistent brand for the school that resonates with target audiencesLead development and execution of the brand framework, visual identity and tone of voice across all mediaDevelop and ensure compliance with MAC procedures aligned to group policies and local regulatory requirements (e.g., admissions guidelines, marketing consents)Oversee improvements in parent, staff and stakeholder communications, including crisis and issues communications as neededDevelop external networks (feeder schools, embassies, agents) to build awareness and identify new enrolment opportunitiesOwning Your Own Development
Commit to ongoing professional development and cross-MAC collaborationShare insights across MAC and wider teams to foster a collaborative working environmentPass knowledge to colleagues to support continual learningJob Requirements
A minimum of 7 years of demonstrable experience in brand-building, sales, and / or marketing roles, preferably within service delivery contextsProven leadership capabilities with a track record of mentoring teams to meet and exceed objectivesStrong project management skills to coordinate resources and lead initiatives to successful implementationExcellent communication skills with the ability to build relationships and influence stakeholders at all levelsA data-oriented approach with experience in data collection, analysis, and deriving actionable insightsSkills / Personal Attributes
You love being part of a team and are motivated by collective successYou’re commercial and enjoy driving growthYou take ownership and drive for results while building strong relationshipsYou deliver high-quality work consistently and meet deadlinesYou’re entrepreneurial, agile, and capable of finding better waysYou’re resilient and able to speak up as a trusted advisorYou’re humble and aware of your strengths and areas for improvementYou’re a good listener who seeks to understand othersYou remain calm under pressure and know when to adjust your thinking#J-18808-Ljbffr
