Customer Experience Strategist
Develop and lead customer experience initiatives, creating personalized journeys that maximize engagement.
Main Responsibilities :
- Create and execute multichannel campaigns for new and returning customers.
- Automate communications to guide each customer's journey, increasing lifetime value and engagement.
- Manage messaging platforms and marketing tools for optimal ROI.
- Design and implement A / B tests to gain insights into customer behavior and optimize campaign effectiveness.
- Track, analyze, and publish results to inform future iterations.
- Mentor team members and ensure alignment with strategic objectives.
- Cross-functionally collaborate with product, marketing, and credit teams for seamless customer experiences.
- Drive continuous improvement in customer experience processes and technologies.
Requirements :
At least 5 years of experience in a marketing position managing customer relationships with a proven track record of success.Technical skills : SQL (basic), Excel skills (medium).Soft skills : decision making, analytical thinking, leadership, teamwork, communication skills, time management.Academic background : BA in Marketing, Business Administration, Communications, International Relations or similar.