▷ (Solo Quedan 15h) Senior Customer Relationship Manager...

Customer Journey Mastery

A high-achieving professional will lead the customer relationship management efforts, driving innovative strategies to personalize interactions and maximize engagement.

This role involves collaborating with senior leadership to define and execute initiatives that boost customer lifetime value. You will be responsible for driving business outcomes through data-driven decision making and a deep understanding of customer behavior.

Key responsibilities include :

• Developing and executing comprehensive campaigns for new and returning customers, overseeing the entire lifecycle from strategy to optimization.
• Automating communications to guide each customer's journey, increasing their lifetime value and engagement.
• Managing messaging platforms and marketing tools, ensuring optimal ROI and resource utilization.
• Designing and implementing A / B tests to gain deeper insights into customer behavior and optimize campaign effectiveness.
• Tracking, analyzing and publishing results to identify key learnings and inform future iterations.

To succeed in this role, you must have at least 5 years of experience in a marketing position managing CRM, with a proven track record of developing and executing successful CRM strategies at a senior level. The ideal candidate will possess strong technical skills, including SQL and Excel, as well as excellent soft skills such as decision making, analytical thinking, leadership, and communication skills.