Sales Director (Off Premise)

Overview

RedBull Sales teams are all about making sure that whenever consumers want a RedBull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams : Off Premise and On Premise.

He / She must combine the strategic nature of the role with hands-on executional excellence.

From a strategic perspective the role demands the development of multi-year business plans, channel and trade sales & profit plans plus the commission of shopper insight studies. From an executional perspective the Sales Manager is responsible that the sales plan is executed well in all channels, delivering the topline growth figures in Key Account calls and ensuring the merchandising standards in every store. The Sales Director drives the business based on conceptual sales proposals that generate a triple Win situation (customer-consumer-RedBull). Category Management is at the core of his skills along with people management and passionate team building. Finally, the role requires alignment with regional and international stakeholders in order to input into and fully understand the international standards and expectations

RESPONSIBILITIES

Responsibilities

• To define and implement sales strategies of how to operate the Distributors and Modern Trade chains (price, volume, best distribution, routines of the Sales Team, evaluation)
• To develop the annual business plan with details such as investments, incentives, and review of the distribution’s model
• To analyze and follow up on the market information, Nielsen or other market research companies
• To develop trade marketing activities and incentives with the interaction of other company departments as well as to create new pos materials, merchandising products
• To develop and provide training courses focused on sales techniques and execution for the Sales Team
• To prepare and follow up on action plans by taking into account the volume results, distribution, exhibition at point of sale and pricing
• “Out of the box” thinking on how to generate Category value and execute sales drivers instore.

Qualifications

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We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of RedBull, everyone is welcome.

Sales Director (Off Premise)

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RedBull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

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