Marketing Specialist

As a Marketing Specialist, you'll develop and implement marketing strategies utilizing techniques in the fields of social media, web analytics, e-mail marketing, search engine marketing, and search engine optimization.

Deep understanding of digital marketing and digital production.

Proven experience delivering effective and innovative digital campaigns.

Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.

Experience managing successful social media campaigns, and a solid understanding of social marketing.

Solid understanding of web metrics and digital analytics, with the ability to generate, analyze, and interpret data.

Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.

Strong management skills and excellent oral and written communication skills.

Experience conducting SEO site audits and in-depth analysis.

Ability to conduct and analyze keyword research.

Strong understanding of how to resolve Technical SEO issues.

Experience working with analytics platforms such as Google Analytics and Google Search Console.

Activities

Develop, manage, and design communication layouts such as presentations, newsletters, event support materials, research papers, and brochures.

Planning, development, and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, creation of digital content (website, blogs, press releases), and other deliverables.

Leading ongoing management of digital touchpoints, website changes, social networking landing pages, and mobile.

Managing day-to-day production, as well as campaign budgets and schedules.

Owning and maintaining site analytics, metrics, and campaign reporting.

In-depth knowledge of SEO and AdWords programs as well as developing and coordinating multimedia packages.

Experience delivering digital campaigns for mainstream products and services.

Proficient with : Illustrator

InDesign

Framemaker

DreamWeaver

HTML

HTML 5

CSS

WordPress

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