[MKT-On-site] Ecommerce Manager - México, Mexico...

Job Summary : biwin is seeking an experienced E-commerce Manager to manage and grow our online sales channels. The ideal candidate will lead our e-commerce strategy, enhance online business performance, and optimize the digital shopping experience for consumers. This position is essential for expanding our direct-to-consumer sales channels and increasing online brand visibility.Key Responsibilities :

• E-commerce Strategy : o Develop and execute comprehensive e-commerce strategies to increase online saleso Manage and optimize performance on official company online store and third-party e-commerce platforms (such as Amazon, Newegg, Best Buy, etc.)o Establish annual e-commerce business goals and key performance indicators
• Platform Management : o Oversee product listings, content updates, and inventory managemento Ensure consistency of product information and pricing across all e-commerce platformso Optimize product pages to improve conversion rates and user experience
• Data Analysis : o Analyze e-commerce platform data to guide decision-making and strategic adjustmentso Monitor key metrics such as traffic, conversion rates, average order value, and cart abandonment rateso Provide detailed sales reports and trend analysis
• Digital Marketing : o Collaborate with the marketing team to develop e-commerce-specific marketing campaignso Manage search engine marketing and display advertising campaignso Implement email marketing and customer retention strategies
• Inventory & Order Management : o Coordinate with the supply chain team to ensure product availabilityo Monitor order fulfillment processes and customer service levelso Resolve inventory and logistics-related issues
• Market Trend Analysis : o Research e-commerce trends and consumer buying behaviorso Monitor competitors' online activities and performanceo Identify growth opportunities and potential partnershipsQualifications :
• 3+ years of e-commerce management experience in consumer electronics or related industries
• Familiarity with major e-commerce platform operations and optimization (Amazon, Newegg, etc.)
• Data analysis and interpretation skills, with knowledge of e-commerce analytics tools
• Strong project management and multitasking abilities
• In-depth understanding of digital marketing and e-commerce trends
• Excellent communication and collaboration skills
• Bachelor's degree in E-commerce, Marketing, Business Administration, or related field
• Proficiency with e-commerce platform backends, CRM systems, and analytics tools