Marketing Specialist B2C (Aplica ya)...

Role’s Mission

The Specialist will be responsible for analyzing and synthesizing data to generate insights that drive strategic decision-making. This role plays a key part in optimizing marketing initiatives by providing data-backed recommendations, managing projects, and ensuring execution excellence. Their insights will directly impact customer acquisition, retention, and overall brand positioning.

Key responsibilities

• Analyze data to extract insights and identify growth opportunities.
• Develop strategic recommendations to optimize marketing efforts / initiatives.
• Own and manage marketing projects, ensuring timely execution, such as Hot Sale, Venta Nocturna, Hot Fashion, Back to School, Buen Fin, Christmas.
• Conduct competitive and user behavior analysis to inform decision-making.
• Collaborate on the design and implementation of CRM campaigns to enhance customer engagement.
• Collaborate with cross-functional teams to drive marketing strategies.
• Monitor campaign performance and refine strategies accordingly.
• Present actionable insights to stakeholders in a clear and concise manner.

Requirements

Must have

Nice to have

Languages :

Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.

Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.