Are you passionate about creating impactful livestream experiences that drive engagement and business results? We’re looking for a Marketing Sr. Specialist to lead the strategy, production, and optimization of our livestreams connecting creative storytelling with data-driven decisions.
&##127919; What You’ll Do
Design and execute livestream strategies : goals, audiences, key messages, content calendar, and run of show.
Manage in-house video production : set, lighting, audio, cameras, and technical tests.
Create and amplify content : scripts, hooks, offers, and pre / during / post-show communication (teasers, highlights, UGC).
Execute livestreams on platforms like TikTok, Instagram, and our app, ensuring compliance and brand safety.
Track performance metrics (retention, CTR, add-to-cart, conversion, GMV) and continuously improve results.
Coordinate hosts / talents, product selection, and micro-production budgets.
&##128161; What We’re Looking For
~2–4 years of experience in digital marketing and 1–2+ years in livestreaming.
~ Portfolio or cases showing livestream results (KPIs and learnings).
~ Strong audiovisual production skills (framing, lighting, audio).
~ Experience in content and communication strategies focused on conversion.
~ Great sense of fashion, styling, and product storytelling.
~ Skills : storytelling, data-driven mindset, project management, and clear communication.
~ Flexibility for evening livestreams (6 : 00–11 : 00 PM).
&##128640; Nice to Have
E-commerce knowledge (catalogs, product links, coupons, tracking).
Advanced English.
Experience in fashion categories.
Budget Specialist • Tapachula, MX