Paid Media Growth Specialist

Job Description

As a Paid Media Sr. Manager, you will be responsible for driving performance marketing initiatives that contribute to business growth, customer acquisition, and brand awareness across B2B and B2C segments.

Main Responsibilities

• Lead end-to-end paid advertising initiatives across Google, Meta, TikTok, and LinkedIn platforms.
• Translate business goals into media strategies that align with broader marketing objectives.
• Design campaign architecture, including media mix, budget allocation, audience segmentation, and creative guidance.
• Optimize campaigns using advanced performance metrics such as ROAS, CPA, CAC, and LTV.
• Analyze data to uncover insights, identify areas for improvement, and present recommendations to stakeholders.
• Implement experimentation methods, such as A / B testing and incrementality, to unlock scalable growth opportunities.
• Collaborate with content, design, lifecycle, sales, and analytics teams to ensure campaign integration and brand alignment.
• Promote performance media within the organization, translating technical results into clear business impact.
• Contribute to quarterly and annual planning processes with forecasts, benchmarks, and performance modeling.

Requirements

Mandatory Skills

Desirable Skills

Languages