Senior Machine Learning Engineer, Ad Performance

Overview

Senior Machine Learning Engineer, Ad Performance at Launch Potato. Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato.

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization.

Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen? Do you thrive in building scalable, reliable systems that directly move revenue? If you’re eager to collaborate globally, face challenges head-on, and make substantial impact, we’re looking for you to join our dynamic team.

In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale.

Must Have

You bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs. Specifically :

• 5+ years of software development and ML engineering, including 3+ years focused on advertising systems
• Proven experience optimizing ad performance using both mature models and emerging ML technologies
• Expertise in one or more ML areas : Recommendation Systems, Advertising Algorithms, NLP, or CV
• Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
• Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS / GCP)
• Strong analytical problem-solving skills with a proven track record of delivering measurable results
• Excellent communication, teamwork, and project management skills

Your Role

Your mission : Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.

Outcomes

Competencies

We are an Equal Employment Opportunity company and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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