▷ Aplica ya! Ophthalmology, Brand Lead (Senior Manager)...

About Astellas

At Astellas, we believe that fostering exceptional relationships with our employees leads to exceptional outcomes for patients. Everyone at Astellas shares the responsibility of creating a better future for patients around the world. From day one, Astellas will inspire you to put this commitment into action through a positive and agile organizational culture, guided by well-defined ethical principles, values, and systems.

Porpose :

We are seeking a dynamic Senior Brand Lead to drive growth and performance across ophthalmology portfolio, with a primary focus on our product for GA (Geographic Artorphy). This role offers an opportunity to collaborate with cross-functional teams, lead strategic brand management and contribute to business success in a competitive therapeutic area.

Responsibilities and Accountabilities :

• Develop and execute long-term marketing strategies and comprehensive brand plans for our Ophthalmology Portfolio, targeting competitive advantage and market leadership in Geographic Atrophy indication.
• Analyze market research, prepare budgets, assess inventory needs, and designs promotional campaigns aligned with business objectives.
• Lead the Launch Readiness Process across functional teams to ensure a correct launch in the local market.
• Establish and nurture strategic partnerships with key external stakeholders to gather market insights, inform brand strategy, and prepare to decision-making.
• Lead the development and implementation of effective marketing programs that enhance brand visibility, market share, and profitability.
• Collaborate closely with cross-functional teams to ensure successful product launche and alignment with overall business goals.
• Conduct business forecasting with a growth-oriented mindset to support strategic decision-making.
• Manage resources efficiently to maximize brand penetration and customer engagement through targeted marketing campaigns.
• Provide strong leadership and mentorship to motivate the team, foster high performance, and develop emerging talent withing the oncology marketing function.
• Responsible to Lead an Omnichannel Strategy, collaborating with Content Manager, OSO and medical team.
• Collaborate closely with the Access team to ensure a successful inclusion of the product in public market and gain reimbursement.

Required Qualifications and Experience :