Vp Of Sales [Mexico & Central America]

OverviewJoin to apply for the VP of Sales (Mexico & Central America) role at Samyang America, Inc.Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences.

We don't just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers.

From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.At Samyang America, you'll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences.

We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.If you're ready to be part of a brand that's more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position OverviewThe Regional Vice President of Sales will lead and drive Samyang's growth strategy within their assigned region.

This role is responsible for P&L ownership, strategic account development, retail execution, distributor and broker management, and team leadership.

The ideal candidate brings deep industry knowledge, proven leadership skills, and a track record of building strong retail and foodservice partnerships in international markets.

Key ResponsibilitiesDevelop and execute a comprehensive sales strategy aligned with corporate objectives for the assigned regionLead and manage regional key account negotiations with national and regional retailers, distributors, and foodservice operatorsOversee and direct local brokers and partners; drive accountability and performanceOwn regional sales forecasting, pricing, and promotional planningIdentify new business opportunities, route-to-market strategies, and channel expansion initiativesLead, mentor, and build a high-performing sales teamCollaborate with cross-functional teams including marketing, finance, trade marketing, and supply chainEnsure full compliance with local regulations, trade practices, and internal reportingRepresent the company at major industry events, trade shows, and customer meetingsReport performance, risks, and opportunities to global sales leadership regularly

Qualifications15+ years of progressive sales experience in the FMCG / CPG industry, with a strong preference for food, beverage, or ethnic brandsProven success in regional or international sales leadership roles with P&L responsibilityDeep knowledge of the assigned region's retail, wholesale, and / or foodservice landscapeStrong relationships with top-tier retailers, distributors, and partners in-regionFluent in English; proficiency in local language(s) is highly preferred (Spanish for Mexico / Central America and South America; Portuguese for Brazil; French a plus for Canada)Excellent negotiation, communication, and strategic planning skillsBachelor's degree required; MBA or relevant graduate degree is a plusWillingness to travel frequently within the region (up to 40–60%)Must be located in the U.S.

Preferred AttributesEntrepreneurial mindset with the ability to build business from the ground upStrong cultural sensitivity and leadership in multicultural environmentsExperience working with Korean HQ or Asian brands is a plusAbility to thrive in fast-paced, high-growth, matrixed organizations

Equal Employment OpportunitySamyang America is committed to providing equal employment opportunities to all individuals.

We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.

Seniority levelExecutive

Employment typeFull-time

Job functionSales and Business Development

IndustriesFood and Beverage Services

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