Education Center Coordinator

Job Title : Education Center Coordinator

Location : México City

Pernod Ricard is a global company of premium wines and spirits. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila — as well as many other exceptional wines and exquisite champagnes!

Working at Pernod Ricard is all about bringing conviviality to life in everything we do. Derived from the French word convivialité , it means human connection, authenticity, friendliness, and joy. Conviviality is the driving energy — the central spirit — of how we live and work at Pernod Ricard. Here, we are team players, dream makers, pioneers, movers, and shakers. We are passionate about living life to the fullest, making a new friend every day, and realizing our potential as individuals and as a company!

At Pernod Ricard, your safety and well-being are our top priority.

Job Purpose

The House of Tequila Brand Homes team is responsible for delivering ‘best in class’ educational programs & experiences at our brand homes, to fuel and recruit passionate brand Advocates across the globe to the HOT brands. This extends beyond brand immersions for Pernod Ricard, HOT employees & local market ambassadors, further to trade & hospitality specific trainings, customer & incentives and local community experiences.

To deliver these, your key responsibility is to enable & plan the hosting of visitors in our facilities (Distillery, Bottling plant, Warehouse, offices & event spaces), with key focus with hospitality guests; a set of bespoke training programs used to host international stakeholders, leaving them fully in love with our agave portfolio. In addition, you will also support VIP visits, by creating bespoke programs. The stories & education will vary based on the guest and brief, depending on a clearly established purpose of the education & visit . Delivering our brand message & educating about our agaves, is essential to help us drive preference, brand awareness, and improve quality measures for the brand .

Your core objective is to facilitate these experiences by coordinating with internal stakeholders, being responsible for the relationships with local partners, leading and supporting the management of our internal and booking calendar, and finding ways to optimize the back office. Focusing on all hospitality programs for Del Maguey mezcal brand In Oaxaca and supporting Guadalajara visits for Altos and Olmeca tequilas.

This includes being the Security Champion for all guest protocols & facilities within the Advocacy Team. Beyond implementing security protocols, you will manage risk assessments and educate hosts on security regulations. As a security expert, you will support to capturing of educational content in our production facilities by enabling film crews and agencies to source the right materials and access key venues, in a secure way adhering to protocols and delivering risk assessments, through a structured process.

This role will also support the Ideation, and Implementation of drink strategies for the HOT brands as well as maintaining and nurturing the close relationship with bars in the cities where our brand homes are located, world 50 best bars In Mexico and proposing activations + guest shifts In this venues.

Responsibilities

Responsible for aligning budget & stakeholders for delivery Operations and coordinating internal drinks & product educational sessions, whilst also leading coordination and seeing through full events

Manage all productions for video & image content creation, ensuring protocol, guest management and creating overall aligned informational packages

Advocacy team safety responsible for all visits & events in production facilities and certifying that all Advocacy venues adhere to safety guidelines

Manage all local Advocacy partner relationships and internal / external events

Assisting in the development of the Hospitality Experience program focused on the mezcal brands in oxaca and tequila in Guadalajara.

Liaise with key stakeholders (distillery management, agencies, Marketing Delivery team…) to ensure successful process

Receive and entertain guests during their stay to turn them into brand advocates

Promote the Hospitality program internally within Pernod Ricard ensuring full optimization of resources

Educate on our brands and agave during hospitality trips

On demand from Marketing Delivery team, ensure PR and educational presence in markets

Manage hospitality logistics agencies

Hospitality data base control

Bring and execute new ideas for the hospitality trips depending on brand plans and campaigns

Coordinating all activities at Teotitlán and working closely with operations teams

Sharing hospitality agendas with operations teams and mkt teams

Maintain close relationship with W50Best bars and local bars from brand homes cities

Proposing new venues and supporting listings on those

Train all service and agencies staff Involve In hospo trips

Support drink strategies and educational assets

Requirements

Background in events & experiences, both organizational and development (min 3 years)

Bachelor’s degree Public Relations, Marketing, Tourism, International Business

Experience in hospitality industry (bartender, hosting, etc) (min 3 years)

Proven communication (written & spoken) & excellent presentation capabilities

Solid budget management skills

Proficiency in all Microsoft Office Tools and Programs

Fully fluent in Spanish & English

Experience in event coordinator within the beverage or hospitality industry,

Attention to detail

Experience in PR, talking in public

Basic spirits and bar knowledge Events logistics and public relations

Competencies

Excellent administration, planning & project management skills (min 3 years)

Passion for delivering exceptional experiences

Can do attitude and highly motivated self-starter

Always represents with integrity and professionalism, highly responsible (in mind & consumption)

Open and collaborative working style with team and with markets

Adaptable to change, and flexible for event needs (both in terms of time of day & ability to manage short notice challenges)

Solution oriented with a doer’s attitude

Ability to build lasting relationships

Authenticity & capacity to maneuver a wide group of stakeholders, various personality types & different cultures

Prioritize skills to plan workload according to resources

Strong collaboration skills and a good team player

Structured with exceptional attention to detail

Possibility to see the bigger picture

Ability to work evenings (for events and attend company activities, max 2-3 nights per week)

Capacity to travel (Guadalajara and Oaxaca)

Strong ability to coordinate logistics, accommodations, equipment, time management skills

Ability to handle multiple tasks,

Strong organizational and budget management,

Stakeholders alignment & Relationship management,

Safety management

Interpersonal communications

Relationship building

Networking ability

Creator of conviviality

Team player

Job Posting End Date :

Target Hire Date :

2025-11-16

Target End Date :