Marketing Specialist : Digital

About the Role

We are looking for a dynamic and results-driven Marketing Strategist with 3-5 years of experience to join our team. In this pivotal role, you will be responsible for executing our multi-channel marketing strategy, driving inbound lead generation, and supporting our brand's global expansion. A critical element of this position is acting as the internal champion and liaison, managing key projects alongside our trusted external marketing and SEO agencies.

Qualifications and Experience

~3-5 years of professional experience in a marketing role, preferably in a B2B or technology-focused environment.

~ Proven ability to execute successful content and digital marketing campaigns.

~ Experience working with and managing external agencies or suppliers is highly desirable.

~ Familiarity with digital marketing tools, marketing automation platforms, and CRM systems.

~ Excellent written and verbal communication skills, with a portfolio demonstrating strong content creation ability.

Key Responsibilities :

Develop and produce engaging, high-quality content across various formats, including blogs, social media posts, newsletters, whitepapers, and case studies , focused on educating our target audience and driving brand authority.

Ensure all content aligns with brand voice, business objectives, and supports the generation of qualified inbound leads .

Plan, execute, and monitor comprehensive multi-channel marketing campaigns (including email, social media advertising, and paid search) aimed at specific conversion goals.

Collaborate directly with our external marketing agency to ensure campaigns are optimized, budgets are managed efficiently, and performance targets are met.

Apply basic knowledge of SEO principles to content creation and website strategy.

Act as the primary point of contact with our SEO agency to guide website improvements, technical fixes, and on-page optimization designed to maximize organic visibility and lead conversion rates .

Develop, schedule, and manage compelling content for professional platforms, primarily LinkedIn and Twitter , to foster community engagement and significantly increase brand reach.

Provide logistical and promotional support for all virtual and in-person marketing initiatives, including industry events, webinars, and conferences .

Work closely with the marketing agency and other suppliers to manage event timelines, promotional materials, and post-event follow-up.

Conduct continuous market research and competitive analysis to identify emerging industry trends, capture customer insights, and effectively refine and position our marketing strategies for maximum impact.