Summary : A tech-savvy and analytical SR Coordinator to support our Data & Martech operations. This role will help bridge marketing strategy with technology execution, ensuring our campaigns are data-driven, personalized, and optimized across platforms. This role works closely with CRM, IT, and sales teams to manage tools, analyze performance, and improve customer. engagement throughout the customer lifecycle & data architecture.
Job Responsibilities :
1-Data & Analytics :
Collect, clean, and analyze customer and campaign data from multiple sources
Build dashboards and reports to track KPIs (e.g., lead conversion, engagement, ROI)
Support segmentation and targeting strategies using behavioral and transactional data
Assist in predictive modeling and customer journey mapping
2-Martech Operations :
Maintain and optimize the marketing technology stack (CRM, automation, analytics, etc.)
Support integration between platforms (e.g., CRM ↔ Email ↔ Web Analytics)
Troubleshoot data flow issues and ensure data integrity across systems
Collaborate with vendors and internal teams on tool upgrades and implementations
Campaign Support
Assist in setting up and executing automated marketing workflows
Monitor campaign performance and suggest optimizations
Ensure personalization and dynamic content are properly configured
Ensure architecture between IT of CRM Platforms and Lead management platforms such as (Salesforce, Hubspot, ADOBE, Braze, Creatio)
Workflows of IA agents to a CRM & Leadmanagement systems.
Job Requirements :
CRM Platforms : Proficient in tools such as Salesforce, HubSpot, Zoho, or Dynamics 365
Martech Stack : Familiarity with automation platforms (Mailchimp, ActiveCampaign), personalization tools (Segment, Optimizely), and analytics platforms (Google Analytics, Hotjar)
Databases and SQL : Ability to query, clean, and analyze customer data
CDP (Customer Data Platforms) : Basic understanding of how to consolidate data from multiple sources
API Integrations : Understanding of how to connect systems for data flow between platforms
Skilled in grouping audiences by behavior, demographics, or commercial value
Data Analysis : Ability to interpret campaign KPIs, customer behavior, and channel performance
Reporting : Creation of dashboards and actionable reports for stakeholders
Customer Journey Mapping : Understanding and mapping customer touchpoints
CX Optimization : Identifying friction points in the experience and proposing improvements using technology
Clear Communication : Translating technical insights into understandable language for business teams
Cross-Functional Collaboration : Working with marketing, sales, IT, and customer service teams
Problem Solving : Identifying process failures and proposing practical solutions
Time and Priority Management : Organizing tasks in agile environments with multiple projects
Data Privacy and Compliance
Knowledge of Salesforce, Adobe, and Data Architecture
Visualization Tools : Skilled in Power BI and Tableau
Profile :
Systems Engineering / Computer Science, Actuarial Science, Marketing / Communications, Industrial Engineering or related
Advanced English level
Certifications in Martech and Specific Platforms ( Example : Oracle Cloud CX certifications in automation, sales, and digital marketing)
Salesforce : Administrator-level proficiency and experience with Marketing Cloud
Analytics Tools : Skilled in Google Analytics (including GA4) for web and campaign performance tracking
Data & Visualization : Proficient in SQL, BigQuery, Tableau, and Power BI for querying, analyzing, and visualizing data
Marketing Platforms : Hands-on experience with HubSpot, Adobe Experience Cloud, and Segment for customer engagement and data orchestration
Solo 15H Coordinador • Comitán, MX