Digital Marketing Specialist (Influencer Marketing)

B5 Recruiting is a full-service digital and technology consulting firm providing scalable talent and business solutions to a diverse range of clients. We take pride in being a catalyst for growth—helping businesses strengthen their core brand and digital DNA. We’re excited to be seeking a Senior Digital Marketing Strategist to support one of our clients in expanding their digital presence and enhancing their web and brand platforms. We are seeking a hands-on, growth-oriented Senior Digital Marketing Strategist who will drive digital strategy and execution across multiple channels for our retail clients (and / or our own retail business). This role combines strategic thinking with day-to-day implementation : from SEO and website optimization (especially on platforms like Shopify) to email campaigns, social media (including short-form video like TikTok), brand creation and building memorable experiences that deepen client engagement and expand retail presence.

You’ll partner with cross-functional teams (e-commerce / operations / creative) and work directly with clients (if in an agency model) or internal stakeholders (if in-house) to expand our retail footprint, build brand equity and drive measurable digital growth.

Develop and implement a comprehensive digital marketing strategy aligned with retail growth objectives, brand expansion and customer experience goals. Own SEO strategy (on-page, technical, content, link building) to drive organic traffic and conversions. Lead website optimization and e-commerce experience (especially on platforms like Shopify) including site architecture, UX, conversion rate optimization, merchandising and content. Plan, create and execute email marketing programs (newsletters, automated flows, retargeting, segmentation) to drive engagement, sales and loyalty. Architect and manage social media strategy across channels (Instagram, Facebook, TikTok, Pinterest, etc) including paid social, organic content, influencer partnerships and short-form video production for platforms like TikTok. Drive brand creation and growth : develop brand positioning, messaging frameworks, visual direction, campaign concepts and build brand presence and experience for retail clients (or your own brand). Design and execute retail-client experience initiatives (in-store + online integration, digital-first experiences, immersive campaigns, loyalty / CRM tie-ins) that deepen customer connection and expand reach. Monitor, analyze and report on key performance metrics (traffic, conversions, AOV, retention, ROI) and use insights to optimize campaigns, website experience and brand activations. Stay on top of industry trends (retail, e-commerce, social media, video content, emerging platforms) and proactively propose new ideas, channels or technologies to stay ahead of competition. Mentor and guide more junior team members (if applicable), share best practices and help build out digital marketing capability.

Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience). ~5+ (or 7+) years of progressive digital marketing experience—ideally in retail, e-commerce or agency environments. ~ Hands-on experience with Shopify (or equivalent e-commerce platform) and optimizing storefronts, conversion funnels and online merchandising. ~ Strong SEO expertise (technical SEO, content strategy, backlinking, performance measurement). ~ Demonstrated success in email marketing : segmentation, automation, flows, analytics. ~ Social media experience—organic and paid—especially short-form video platforms like TikTok; experience building brand awareness, engagement and conversion via social. ~ Solid analytics chops—comfortable with Google Analytics (or GA4), reporting dashboards, interpreting data and making recommendations. ~ Strong creative and strategic mindset : ability to mix brand-building with performance marketing. ~ Excellent project management, organizational, communication (written and verbal) and interpersonal skills; Experience working with retail clients (multi-store, omni-channel) or building retail brand experiences. Experience with video production or partnering with video content creators / influencers. Familiarity with CRM platforms (e.g., Klaviyo, Salesforce Marketing Cloud) and marketing automation. Experience with paid media (PPC, display, social ads) and managing budgets. Exposure to experimentation frameworks (A / B testing, conversion optimisation). Certifications in Google Analytics, Google Ads, Facebook Blueprint, etc.

Data-driven yet creatively agile : able to combine insight with storytelling and brand building. Familiarity with current digital and retail trends, especially in social, video, e-commerce. Adaptable, self-motivated, proactive and comfortable in a fast-moving retail / digital environment. Strong attention to detail and high-quality execution.