Overview
At BairesDev, weve been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley. Our diverse 4,000+ team, composed of the worlds Top 1% of tech talent, works remotely on roles that drive significant impact worldwide. When you apply for this position, youre taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.
Senior Demand Generation Manager at BairesDev
We are looking for a Senior Demand Generation Manager to join our growing Marketing team. You will play a critical role in the growth of Workling, owning our demand generation strategy and partnering with the broader Go-To-Market (GTM) team to execute it. This is a high-impact role with a focus on company growth via integrated campaigns, inbound marketing, lead nurturing, and Account-Based Marketing (ABM). This role reports to the Head of Growth and is a great opportunity for someone looking to accelerate their marketing career at a fast-growing marketplace startup.
Responsibilities
- Create and iterate on a long-term demand generation strategy and campaigns that propel Workling toward company growth objectives.
- Analyze Worklings marketing and sales data to understand key levers of demand generation and growth opportunities.
- Own and optimize Worklings ABM efforts, working closely with Sales, RevOps, and Marketing to penetrate accounts and accelerate the sales cycle.
- Monitor demand generation trends (leads, account penetration, pipeline, etc.) and report to leadership and GTM teams on findings as well as recommended actions.
- Partner with Sales to define lead lifecycles and lead follow-up SLAs and ensure proper visibility into the pipeline via reporting and dashboards.
- Partner with Sales to strategize and execute on-demand generation and ABM campaigns.
- Work with the design team and the rest of the Marketing team to ideate, launch, test, and optimize a landing page, ads, and email campaigns that convert.
- Identify opportunities to grow the top-of-funnel contact list and define and execute a nurture marketing strategy to build relationships with prospects via content and community.
- Partner with Product, Marketing and Content to ensure alignment between demand generation and broader team efforts and goals.
Qualifications
5+ years of demand experience or relevant experience in B2B SaaS.Know how to launch programs that support revenue goals and understand demand generation, performance marketing, and account-based marketing (ABM).Learn about demand generation reporting and attribution and how to track the impact on leads and pipelines using Salesforce.Have effective speaker, writer, and presenter skills.Be results-oriented and data-driven.You must be adaptable and at ease in a fast-paced environment.Advanced English level.Benefits
100% remote work (from anywhere).Excellent compensation in USD or your local currency if preferredHardware and software setup for you to work from home.Flexible hours : create your own schedule.Paid parental leaves, vacations, and national holidays.Innovative and multicultural work environment : collaborate and learn from the global Top 1% of talent.Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.Apply now and become part of a global team where your unique talents can truly thrive!
Requerimientos- Educación mínima : Educación superior - Licenciatura5 años de experiencia
Idiomas : Inglés
Conocimientos : Marketing, Publicidad, Social Media, Tecnología de la información, Lean, Agile, Redes Sociales
Palabras clave : casa, remoto, remote, teletrabajo, home, senior, sr, lider, jefe, gerente, manager, director, chief, lead, jefatura, regente
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