Marketing Coordinator – Financial Institution (CDMX)

Job Description

The Marketing Coordinator will be responsible for leading the marketing and communication strategy of a growing financial institution. The position aims to strengthen the brand’s presence within the financial sector, enhance its digital visibility, and support commercial growth through effective marketing initiatives.

This role combines strategic thinking with practical execution , managing digital campaigns, brand communications, and internal marketing efforts. The ideal candidate will be proactive, creative, data-driven, and capable of aligning marketing actions with business objectives.

Key Responsibilities :

Develop and implement the annual marketing and communication plan aligned with business goals.

Manage the company’s digital presence and online reputation across all platforms (social media, website, newsletters, etc.).

Plan, execute, and optimize online advertising campaigns for lead generation and brand positioning.

Design and oversee the creation of marketing materials such as videos, presentations, brochures, and institutional content.

Collaborate with the sales team to drive commercial support and lead generation strategies.

Measure and report marketing performance, including ROI, engagement, and traffic metrics.

Coordinate with agencies, designers, and media partners to ensure timely and high-quality outputs.

Support employer branding and internal communication projects with HR.

Organize corporate events, financial fairs, and product launches.

Manage and optimize the marketing budget to ensure efficient use of resources.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, or related fields.

4–6 years of professional experience in marketing, communications, or brand management.

Experience in financial services, fintech, or B2B preferred.

Proficiency in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics.

Knowledge of graphic and video design tools (Canva, Illustrator, Premiere, CapCut).

Strong writing, storytelling, and visual communication skills.

Advanced organizational and analytical abilities.

Fluent in Spanish; intermediate English preferred.

Benefits

Gross monthly salary : $40,000 MXN

Legal benefits according to Mexican labor law

Professional growth opportunities within a financial institution in expansion

Innovative work culture focused on digital transformation and continuous improvement

Collaborative and inclusive work environment

Hybrid or on-site work flexibility

Requirements

Bachelor's degree in Accounting, Finance, or a related field (CPA certification is a plus). Proven experience as a Financial Accountant or similar role. Strong knowledge of accounting principles, financial reporting, and taxation. Proficiency in financial software and Microsoft Excel. Excellent analytical and problem-solving skills. Detail-oriented with a high degree of accuracy. Strong communication and interpersonal skills. Ability to work independently and collaboratively in a team.