Marketing Manager

The Marketing Manager will lead and execute the hotel’s marketing strategy in line with SLS Hotels and Ennismore brand standards, driving brand visibility, attracting high-end clientele, and strengthening the hotel’s reputation as a luxury destination.

Key Responsibilities:

• Develop, implement, and oversee comprehensive marketing strategies across all hotel business lines (rooms, F&B, spa, events).
• Ensure all communications, campaigns, and materials meet Ennismore luxury brand standards.
• Analyze market trends, competition, and guest behavior to identify growth and positioning opportunities.
• Manage digital marketing, social media, PR, and strategic partnerships to maximize hotel visibility in domestic and international markets.
• Oversee the marketing budget, optimizing investment to achieve the highest ROI.
• Lead and develop the marketing team, ensuring alignment with goals and brand standards.
• Collaborate with sales, events, and operations teams to ensure a consistent luxury guest experience across all touchpoints.
• Track and report marketing KPIs and campaign ROI to hotel leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred).
• Minimum of 5 years of experience in marketing for luxury hotels, resorts, or lifestyle brands.
• Proven experience in developing and executing marketing strategies, both digital and traditional, targeting high-end clientele.
• Strong knowledge of brand management, CRM, digital marketing, social media, and revenue management.
• Experience managing international campaigns and understanding global luxury markets.
• Excellent leadership, communication, and strategic thinking skills.
• Fluent in English; additional languages are a plus.
• Highly organized, detail-oriented, and results-driven, with the ability to thrive in a fast-paced, collaborative environment.