Salesforce E-mail Marketing Specialist

Dexian seeks a highly organized and detail-oriented Email Marketing Specialist with a passion for crafting compelling content, a strong understanding of email marketing best practices, and a knack for project management. As an integral member of our marketing team, you will be responsible for planning, executing, and analyzing email marketing campaigns that drive engagement, generate leads, nurture customer relationships, and drive Ecommerce sales. Your expertise in project management will ensure that campaigns are delivered on time, while your design skills will contribute to creating visually appealing and engaging email content, in line with brand standards. Candidate should be passionate about power sports, its customers, and the supporting lifestyle . You thrive in a fast-paced, innovative environment and have a strong work ethic.

Job Responsibilities :

• Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration.
• Proficient in email design software, such as Figma and Photoshop . Ability to resize images, create animated gifs, design within artboards, etc.
• Proven track record of success in developing and executing email marketing campaigns that drive results.
• Comfortable taking a creative brief and turning it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (some copywriting experience).
• Experience with an enterprise-level email delivery system (ESP) like Salesforce, preferred .
• Understanding of HTML and CSS for email development and design .
• Maintain standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative and / or content versioning for different audiences ).
• Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.
• Understanding of segmenting subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals.

Minimum Qualifications :

Additional Information