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Marketing Director - Established Pharmaceuticals Division (Ciudad de México)

Marketing Director - Established Pharmaceuticals Division (Ciudad de México)

Link-WorldwideCiudad de México, Mexico
Hace 1 día
Descripción del trabajo
  • Marketing Director - Established Pharmaceuticals Division
  • Working at Abbott
  • At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to : - Career development with an international company where you can grow the career you dream of. - A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. - A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
  • The Opportunity
  • This position works out of our Established Pharmaceutical Division located in the our Mexico City office. We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management / central nervous system, and respiratory. The Director of Marketing defines the strategic direction and leads the execution of all pharmaceutical brand activities in the country. This includes developing and implementing marketing plans that drive brand awareness, differentiation, and loyalty, ultimately supporting both short and long-term business objectives.
  • What You’ll Do
  • Strategy
  • : Oversees all pharmaceutical marketing activities, guiding brand strategies and tactics for both base business and pipeline products to meet financial targets. -
  • Brand P&L;
  • : Owns full brands’ P&L; responsibility, driving volume growth, optimizing pricing strategies, and managing A&P; investments effectively. -
  • Performance Diagnostics
  • : Monitors and analyzes KPIs -including Evolution Index, market share, growth, sales, volume, and pricing - to proactively identify performance drivers and recommend strategic and tactical adjustments, as needed. -
  • Cross-Functional Direction
  • : Provides strategic direction to all relevant functions, especially the sales and demand generation teams, to ensure alignment with brand objectives. -
  • Long-Range Planning
  • : Contributes to the Long Range Plan (LRP) and country OEM to ensure a solid foundation for sustainable, profitable growth. -
  • Portfolio Strategy
  • : Evaluates new product opportunities through market assessments, go-to-market strategies, and financial forecasting to guide portfolio decisions. -
  • Launch Excellence
  • : Leads cross-functional teams in executing new product launches via the Launch Excellence (LEx) framework, ensuring on-time market entry, budget adherence, and achievement of post-launch KPIs. -
  • Global Collaboration
  • : Acts as the primary liaison with the Global Marketing Director and global teams, ensuring alignment and effective local execution of general strategies, while providing market insights to inform global planning. -
  • Team Leadership
  • : Recruits, develops, and retains a high-performing marketing team, fostering a culture of accountability and growth. -
  • Compliance
  • : Ensures all marketing activities comply with legal, ethical, and corporate standards, upholding Abbott’s Code of Conduct.
  • Required Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred. - 5-10 Proven senior marketing experience, ideally within the pharmaceutical industry; sales experience. - Strong results orientation with a track record of achieving measurable outcomes. - Analytical and strategic thinker with the ability to interpret data and develop innovative solutions. - Demonstrated leadership in team development, coaching, and cross-functional influence. - Excellent communication and interpersonal skills, fostering open dialogue and collaboration. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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    Director Marketing • Ciudad de México, Mexico

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