Paid Digital Advertising Operations Professional

Job Description

We are seeking a skilled Paid Social Ad Operations Specialist to join our team. This role involves managing and optimizing paid social campaigns across various platforms, including LinkedIn, Meta, and Reddit.

• Campaign Execution & Management

This includes setting up and launching paid social campaigns, executing daily campaign optimizations, monitoring campaign performance, and conducting A / B tests on ad creative, copy, targeting, and bidding strategies.

The ideal candidate will review daily performance metrics, generate weekly performance reports, track key metrics, identify trends and optimization opportunities, and maintain performance dashboards and client-facing reporting.

This role also involves building and managing custom audiences, creating targeted audiences based on job titles, company size, industry, and funnel stage, and managing retargeting campaigns for different engagement levels and content interactions.

The successful candidate will ensure all campaigns adhere to platform best practices and compliance requirements, maintain organized campaign naming conventions and account structures, document optimization decisions, and follow established SOPs for campaign setup, optimization, and reporting.

This includes preparing campaign performance summaries for client calls, supporting strategic recommendations with performance data and insights, responding to client questions about campaign mechanics and optimization decisions, and coordinating with internal teams on creative asset needs and campaign requirements.

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