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Head of Marketing (B2B & Executive-Led Content)

Head of Marketing (B2B & Executive-Led Content)

Stealth CompanyMexico, Mexico
Hace 1 día
Descripción del trabajo

We’re reinventing how renters get approved for homes — backed by top-tier VCs, major real estate groups, and one of the fastest-growing operator networks in the U.S.

Now we need someone to own the entire marketing engine : brand, content, narrative, distribution, founder presence, and the pulse of the industry. This is our first dedicated marketing leader, and you’ll partner directly with the CEO and Head of Content (who is a rockstar!) to build a brand people pay attention to.

This isn’t a “run the marketing calendar” job.

This is about shaping culture in real estate + fintech, capturing attention, and turning a new company into a brand operators, investors, and founders talk about.

If you’re deeply online, obsessed with great storytelling, and can turn a founder’s voice into content people actually want to engage with — this role is for you.

You Will :

  • Own the full marketing stack : narrative, brand, content, press, social, and distribution.
  • 10x the CEO and leadership’s presence — ghostwrite sharp, scroll-stopping LinkedIn content.
  • Create real-time content around real estate, technology, and operator culture.
  • Lead and upskill the content team : Head of Content, Podcast Manager, plus future hires.
  • Run our multi-platform engine — LinkedIn, X, TikTok, YouTube, email, website.
  • Turn complicated renter / landlord / fintech concepts into content that feels human, useful, and fun.
  • Produce campaigns and live activations (events, panels, podcast clips, partnerships).
  • Oversee SEO strategy — from keyword mapping to content optimization to technical recommendations, ensuring our content becomes discoverable everywhere it lives.
  • Build a constant stream of ideas that can be shipped fast — before they get stale.
  • Partner with leadership on brand moments, launches, press angles, and category storytelling.
  • Set the creative pace for the team — you move quickly, think strategically, and consistently operate a few steps ahead. When you see opportunities or trends, you run with them, and the team adjusts to your speed.
  • Architect a company-wide content ecosystem — turning teammates into active storytellers. You’ll build prompts, scripts, templates, and creative direction so employees can confidently post on LinkedIn / X each week.
  • Your goal : replicate the HubSpot playbook and create a team-driven distribution flywheel. Reference post :   https : / / www.linkedin.com / posts / ericlay-virio_most-companies-treat-linkedin-like-a-billboard-activity-7388947614978945024-hBnl / ?utm_source=share&utm_medium=member_desktop&rcm=ACoAABo6WHEBomY0OUrzxD7z8JjFvcxq2pBEooE

This is a founder-adjacent, build-it-from-scratch leadership role.

You'd fit in well if you :

  • Can write in both “founder voice” and “brand voice” — and make it sound effortless.
  • Are deeply familiar with LinkedIn culture and know how to create content that cuts through.
  • Think in headlines, hooks, frameworks, clips, and memes.
  • Can turn dense research or industry data into something people share and save.
  • Love operating in early-stage chaos where speed >

    • polish and ownership >

    direction.

  • Have managed creative teams and elevated their bar.
  • Understand B2B distribution and how to grow an executive + company presence.
  • You’re the early-stage marketing operator — the person who naturally sees what to do next and executes without being asked.
  • You learn fast, adapt fast, and think fast — especially when it comes to platform shifts, content trends, and audience behavior.
  • You’ve run marketing for a Seed or Series A / B startup or served as the #2 marketer at a rocketship and are now ready to step into the #1 seat.
  • You consistently generate high-impact ideas, but more importantly, you can execute and ship them faster than the average team can keep up.

    • Skill We Love

  • Ghostwriting for founders and C-level executives.
  • Strong copy instincts — you can write a post that lands.
  • Comfortable directing video, producing content, or giving on-camera guidance.
  • Experience creating viral or high-engagement content in real estate, tech, or finance.
  • Ability to run experiments across LinkedIn, TikTok, X, YouTube Shorts.
  • Familiarity with press cycles, placements, newsletters, and industry media.
  • Bonus : podcast experience or having built your own following / newsletter / media project.

    • Work Setup

  • Remote-first — LATAM preferred
  • EST overlap required
  • Quarterly offsites in fun global locations
  • Fast, no-bureaucracy environment

    • Compensation

  • Competitive remote salary + opportunity to earn equity based on impact

    • Why This Role Matters

  • You won’t just fill a role — you’ll define it. We’re looking for someone whose instincts, speed, and execution set the standard for the entire marketing function.
  • You will shape the voice of our team.
  • You will build the narrative behind a new category.
  • You will create the content people reference, forward, and talk about.
  • You will be the one responsible for turning “a new company” into a brand.
  • You’ll also shape how the entire company shows up online — building a HubSpot-style “content army” that turns every team member into a micro-creator, amplifying our voice 100x.
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    Head Of Marketing • Mexico, Mexico