Principal Machine Learning Engineer

Overview

Join to apply for the Principal Machine Learning Engineer role at Launch Potato .

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Your Role

As our Principal ML Engineer, you’ll be the technical visionary for our personalization and optimization systems. This is an individual contributor role for a deep technical expert who will define our ML architecture, solve our hardest technical challenges, and influence ML strategy across the company.

What You'll Do

• Design company-wide personalization architecture and strategy
• Solve complex technical challenges (cold start, exploration / exploitation, real-time learning)
• Research and implement state-of-the-art ML techniques
• Define standards and patterns used across all ML teams
• Lead cross-functional initiatives spanning multiple quarters
• Mentor senior engineers and review critical technical decisions
• Represent the company in the external ML community

What We're Looking For

Technical Expertise Required

Why Join Us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Equal Opportunity

We are an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, or other legally protected characteristics.

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