Content Strategist - 51015858262

Job Title : Content Strategist

Job Type : Full-time / Remote

Work Hours : PST

Job Overview :

We’re helping our client find a Content Strategist with deep experience in Consumer Packaged Goods (CPG)—especially food and beverage. In this role, you will lead the development of content frameworks, storytelling angles, campaign messaging, and multi-channel content while contributing to brand awareness, trust, and conversion across digital platforms.

Responsibilities :

• Develop and lead the end-to-end content strategy ensuring consistency across website, social media, email, ads, and product storytelling.
• Create content frameworks tailored to CPG food & beverage consumers—focusing on education, benefits, credibility, and conversion.
• Collaborate closely with creative and marketing teams to develop campaign concepts, scripts, landing page messaging, and brand narratives.
• Conduct content audits and competitive analyses to identify gaps, opportunities, and unique positioning angles.
• Build editorial calendars and structured content pipelines for product launches, seasonal campaigns, and cross-channel initiatives.
• Optimize content for SEO, engagement, and conversion while ensuring alignment with brand tone and voice.
• Provide creative direction for photo / video shoots and influencer / UGC storytelling relevant to CPG audiences.
• Use data and performance insights to refine messaging, improve content effectiveness, and drive audience growth.
• Partner with CRO, media buying, and retention teams to ensure messaging is optimized throughout the full funnel.

Requirements

Must-Have :

Nice-to-Have :