Digital Marketing Strategist

As a Senior Advertising Manager, you play a pivotal role in devising and executing high-impact marketing campaigns across digital platforms. Your mission is to drive performance marketing initiatives that contribute to business expansion and brand visibility.

Key responsibilities include overseeing the lifecycle of paid advertising initiatives, translating business objectives into media strategies, and leading campaign architecture design. You will also drive continuous optimization of campaigns using advanced metrics and leverage experimentation to unlock growth opportunities.

• Owning the end-to-end lifecycle of paid advertising initiatives across platforms such as Google, Meta, TikTok, and LinkedIn
• Translate business objectives into media strategies that align with broader marketing goals
• Lead campaign architecture design including media mix, budget allocation, audience segmentation, and creative guidance
• Drive continuous optimization of campaigns using ROAS, CPA, CAC, LTV metrics

Requirements : 5+ years managing high-budget campaigns, advanced knowledge of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, Excel proficiency, and expertise in KPI frameworks and commercial analytics.