Convenience Business Development Manager (Mexico)

Sazerac Company Overview

Build your career at Sazerac!

With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world.

Since the

• s, Sazerac has averaged double digit growth every year!

Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, Traveller, and Sazerac Rye.

Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Position Overview

The Convenience Development Business Manager will lead the growth of Sazerac's presence in the Mexican convenience channel, directly aligned to the company's strategy.

This is a unique opportunity to build a business from the ground up, influencing distributor partners, developing direct relationships with CVS retailers, and crafting localized strategies for sell-in and sell-out success.

This role requires a strategic yet hands-on operator—someone who thrives on execution, is not afraid of getting their hands dirty, and brings deep commercial acumen, marketing creativity, and financial rigor to the table.

Key Responsibilities

Channel Development & Retail Execution

Execute Sazerac's CVS strategy in Mexico, starting with priority accounts.

Drive distribution growth through new listings and increased store-level penetration.

Lead negotiations with CVS customers to secure listings, secondary placements, and activation agreements aligned with brand and commercial goals.

Lead development and execution of Joint Business Plans with key CVS accounts—aligning on volume targets, trade terms, promotional calendars, and execution metrics.

Track progress quarterly and recalibrate plans based on performance.

Perfect Store Execution – Ownership & Accountability

Own the design, deployment, and performance tracking of Perfect Store standards across CVS accounts.

Monitor execution KPIs and drive corrective action in collaboration with distributors and field teams.

Leverage execution tracking tools to monitor planogram compliance, cold box placements, facings, and visibility scores.

Distributor Influence & Enablement

Partner closely with Sazerac's local distributors to drive execution of CVS-specific objectives.

Influence distributor behavior and priorities through data, incentives, and capability-building.

Train and supervise distributor sales teams and third-party merchandisers on CVS execution standards.

Build and lead a high-performing network of third-party merchandisers and sales reps. Set clear KPIs, provide tools and training, and track performance through regular reviews and in-market visits.

Sell-Out Activation & Marketing

Design and implement promotional plans and in-store activations in collaboration with Trade Marketing and agencies.

Customize POS tools and materials to resonate with the Mexican convenience consumer.

Monitor market trends, shopper behaviors, and competitor activity to inform local strategy.

Inventory & Commercial Management

Oversee inventory planning and alignment between demand and supply with distributors.

Manage pricing, promotions, and value chain economics to maximize brand contribution.

Track sell-in and sell-out performance by banner, format, and geography.

Field Execution & Market Visits

Conduct regular market visits to assess Perfect Store execution.

Actively collect field intelligence and drive continuous improvement initiatives.

Travel 30% of the time across key metropolitan areas and CVS clusters.

Candidate Profile

Must-Have Requirements

5+ years of experience in Sales, Trade Marketing, or Category roles, preferably in spirits, beverages, or FMCG.

Proven success in launching or growing brands in the convenience or impulse channel.

Experience working with third-party distributors and / or directly with retailers.

Strong understanding of value chain economics, including inventory management and promotional ROI.

Demonstrated ability to influence cross-functional partners, external stakeholders, and commercial negotiations.

A highly entrepreneurial, resilient, and hands-on mindset—ready to build from scratch.

Strong analytical and Excel / PowerPoint skills; comfortable with data-driven decision-making.

Fluent in Spanish; professional level English required.

Bachelor's degree in business, Marketing, or a related field.

MBA is preferred.

US Visa is a must.

Desirable Qualifications

Prior experience with spirits or beer

Existing network within Mexican CVS retailers and / or merchandisers.

Understanding of digital activations, e-commerce touchpoints, and omnichannel sell-out strategies.

Work Conditions

Hybrid role, based in Mexico City.

30% travel to key cities and retailer headquarters.

Hands-on field presence required weekly (e.g., in-store visits, ride-alongs).