Overview
Rise is an award-winning , full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core , specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
Key Responsibilities
- Establish a center of excellence that efficiently executes paid social initiatives while driving innovation aligned to business goals.
- Develop and execute social strategies for both evergreen and event-based campaigns, working closely with internal / external stakeholders
- Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks
- Develop social strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
- Optimize targeting, segmentation, and performance across product categories, audiences / personas, and industries, continuously analyzing data and making recommendations for improvement
- Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in social
- Manage financials, including budget allocation, client billing, team billability and account profitability
- Deliver insightful and persuasive presentations to clients and prospects
- Own execution accuracy across all team members
- Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
- Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
- Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
- Be a thought-leader; proactively advise on social trends, tools, technologies, and recommend direction for investment and implementation; seek opportunities to vet and test new technologies
- Partner with the Director, Partnerships to cultivate strong relationships with social partners, including responsibility for JBP stewardship, as assigned
Job Requirements
Education : Bachelor’s degree (communications, marketing, advertising, or business)Ability to speak, read and write the English languageExperience
10+ years relevant work experience in digital / social marketing; agency experience a plus5+ years of experience tactically managing campaigns in-platformExperience in / familiarity with additional digital channels (Programmatic, SEO, Affiliate, or Paid Search) is a plusExpert usage of Microsoft Office suite, with strong emphasis on ExcelExperience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologiesExperience developing, managing and leading high performance teams requiredStrong relationships with publisher and technology partnersExpert knowledge of the importance and role of social within a media plan and how to leverage its strengthsClient-facing and / or C-level track recordExperience participating in new business pitches, both behind-the-scenes and in-the-roomCertificates, Licenses, Registrations
Certificates in Meta, TikTok, Snap, YouTube required; experience with other social / social adjacent platforms a plus (X, Reddit, LinkedIn, Pinterest, etc.)Knowledge, Skills & Abilities
Proficient in social tactics and strategiesDemonstrated experience managing strategy for large, complex clients with minimums of $5M+ spend per year while being held to strict client goalsStrong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client resultsProven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / teamProven experience facilitating and initiating creative thinking in the digital space : content, media, social, activationEstablishes self as a trusted resource by developing relationships with key internal and external stakeholdersDedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplaceAbility to identify / recruit / retain top talent; experience positively managing personnel issuesSuperior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical levelHigh comfort level participating in brainstorms and ideation sessionsAbility to work with a team to think tactically and execute accurately in order to align media execution with client needsPassion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skillsRise and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
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